What users are saying about
51 Ratings
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Score 7 out of 100
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Attribute Ratings

  • Siteimprove is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

7.0

IBM Digital Analytics

70%
23 Ratings
8.1

Siteimprove

81%
18 Ratings

Likelihood to Renew

6.0

IBM Digital Analytics

60%
19 Ratings

Siteimprove

N/A
0 Ratings

Usability

9.0

IBM Digital Analytics

90%
1 Rating

Siteimprove

N/A
0 Ratings

Availability

10.0

IBM Digital Analytics

100%
2 Ratings

Siteimprove

N/A
0 Ratings

Performance

8.0

IBM Digital Analytics

80%
2 Ratings

Siteimprove

N/A
0 Ratings

Support Rating

2.0

IBM Digital Analytics

20%
8 Ratings
9.3

Siteimprove

93%
10 Ratings

Online Training

7.1

IBM Digital Analytics

71%
2 Ratings

Siteimprove

N/A
0 Ratings

Implementation Rating

9.9

IBM Digital Analytics

99%
4 Ratings

Siteimprove

N/A
0 Ratings

Product Scalability

9.0

IBM Digital Analytics

90%
1 Rating

Siteimprove

N/A
0 Ratings

Likelihood to Recommend

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Anonymous | TrustRadius Reviewer

Siteimprove

Utilizing Siteimprove is appropriate and well suited if you are using a content management system that is decentralized with a lot of different users responsible for specific types of content. Under this scenario, those users can be susceptible to making mistakes or not using best practices for accessibility, SEO, etc. Siteimprove would allow a select few top administrators to identify and correct those mistakes, in essence acting as the central gatekeepers for the website. Siteimprove would be less appropriate if your team is extremely small and you are spread thin with a lot of diverse and numerous job duties. It's worth noting this because although the tools may be great, you need to make sure that you and/or your team have the time necessary to devote toward using it to apply fixes and improvements. During the pandemic, our team became a team of 2 and there was almost no time to utilize Siteimprove. Now our team is back up to a team of 6 which allows for the ability for more website governance and utilization of Siteimprove.
Anonymous | TrustRadius Reviewer

Pros

IBM Digital Analytics

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
John Runyon | TrustRadius Reviewer

Siteimprove

  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
Anonymous | TrustRadius Reviewer

Cons

IBM Digital Analytics

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Seth Poplaski | TrustRadius Reviewer

Siteimprove

  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
Matt Emge | TrustRadius Reviewer

Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Siteimprove

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Usability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
Anonymous | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Reliability and Availability

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 2 answers
Never had any issues
Anonymous | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Performance

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 2 answers
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Anonymous | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Support Rating

IBM Digital Analytics

IBM Digital Analytics 2.0
Based on 8 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Anonymous | TrustRadius Reviewer

Siteimprove

Siteimprove 9.3
Based on 10 answers
I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
Matt Emge | TrustRadius Reviewer

Online Training

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Anonymous | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Implementation Rating

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 4 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Alternatives Considered

IBM Digital Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Anonymous | TrustRadius Reviewer

Siteimprove

Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
Anonymous | TrustRadius Reviewer

Scalability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
Anonymous | TrustRadius Reviewer

Siteimprove

No score
No answers yet
No answers on this topic

Return on Investment

IBM Digital Analytics

  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Anonymous | TrustRadius Reviewer

Siteimprove

  • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
  • Siteimprove has helped reduce our broken links, style violations and misspellings.
  • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
Michael McPeek | TrustRadius Reviewer

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