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51 Ratings
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Score 7 out of 100
This review does not include a rating.

Attribute Ratings

    Likelihood to Recommend

    7.0

    IBM Digital Analytics

    70%
    23 Ratings

    Spinnakr

    N/A
    0 Ratings

    Likelihood to Renew

    6.0

    IBM Digital Analytics

    60%
    19 Ratings

    Spinnakr

    N/A
    0 Ratings

    Usability

    9.0

    IBM Digital Analytics

    90%
    1 Rating

    Spinnakr

    N/A
    0 Ratings

    Availability

    10.0

    IBM Digital Analytics

    100%
    2 Ratings

    Spinnakr

    N/A
    0 Ratings

    Performance

    8.0

    IBM Digital Analytics

    80%
    2 Ratings

    Spinnakr

    N/A
    0 Ratings

    Support Rating

    2.0

    IBM Digital Analytics

    20%
    8 Ratings

    Spinnakr

    N/A
    0 Ratings

    Online Training

    7.1

    IBM Digital Analytics

    71%
    2 Ratings

    Spinnakr

    N/A
    0 Ratings

    Implementation Rating

    9.9

    IBM Digital Analytics

    99%
    4 Ratings

    Spinnakr

    N/A
    0 Ratings

    Configurability

    8.0

    IBM Digital Analytics

    80%
    1 Rating

    Spinnakr

    N/A
    0 Ratings

    Product Scalability

    9.0

    IBM Digital Analytics

    90%
    1 Rating

    Spinnakr

    N/A
    0 Ratings

    Likelihood to Recommend

    IBM

    IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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    Spinnakr

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    Pros

    IBM

    • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
    • Fairly straight forward implementation compared to the other major tools
    • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
    • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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    Cons

    IBM

    • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
    • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
    • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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    Pricing Details

    IBM Digital Analytics

    Starting Price

    Editions & Modules

    IBM Digital Analytics editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Spinnakr

      Starting Price

      Editions & Modules

      Spinnakr editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        IBM

        With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
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        Spinnakr

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        Usability

        IBM

        Very easy to implement and use.
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        Spinnakr

        No answers on this topic

        Reliability and Availability

        IBM

        Never had any issues
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        Spinnakr

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        Performance

        IBM

        As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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        Support Rating

        IBM

        Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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        Spinnakr

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        Online Training

        IBM

        Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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        Implementation Rating

        IBM

        See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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        Spinnakr

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        Alternatives Considered

        IBM

        Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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        Spinnakr

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        Scalability

        IBM

        This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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        Spinnakr

        No answers on this topic

        Return on Investment

        IBM

        • We spend too much time trying to work around bugs on the new UI.
        • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
        • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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        Spinnakr

        No answers on this topic

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