What users are saying about
51 Ratings
51 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

HCL Unica

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
Eric Bahme profile photo

Pros

HCL Unica

  • Contact History of our campaigns.
  • Response History to know what kind of campaigns work well.
  • Extremely powerful. If you have the right access to the database, the sky is the limit.
  • Perfect for larger companies in telecommunications or banking.
Gabriel Racine profile photo

Cons

HCL Unica

  • The version 8.6 was not user-friendly at all. This is not ergonomic compared to other applications.
  • Complex to learn at the beginning.
  • You can have some glitches and IBM is not the best for fixing this, unless you are one of their biggest clients. Better to have a good third party to help you like us.
Gabriel Racine profile photo

Likelihood to Renew

HCL Unica

HCL Unica 8.7
Based on 12 answers
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
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Usability

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
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Support

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
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Implementation

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine profile photo

Return on Investment

HCL Unica

  • It is feasible use a control group on our Unadress Mail campaigns, what was impossible in the past.
  • We can calculate the ROI for each campaign
  • We know where our competitors are developping their network
Gabriel Racine profile photo

Pricing Details

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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