IBM Cognos Analytics vs. Tableau CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 8.2 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau CRM
Score 8.3 out of 10
N/A
Tableau CRM (formerly Einstein Analytics) from Salesforce is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Pricing
IBM Cognos AnalyticsTableau CRM
Editions & Modules
On Demand - Standard
$10.00
per month per user
On Demand - Premium
$40.00
per month per user
No answers on this topic
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau CRM
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau CRM
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
Cognos provides very advanced analytics functionalities, maybe even more advanced than the competition, and works great when used in collaboration with Watson. However, Tableau and other newer products are much better regarding overall usability.
Chose IBM Cognos Analytics
IBM Cognos Analytics is a relatively late entrant in the BI space - dominated by Tableau and Qlik. it works well for 80% of our use cases and is easy for a non technical user to start using. Also due to enterprise licensing, its easier to distribute internally.
Chose IBM Cognos Analytics
They are powerful tools, they are used to handle a large amount of data, create different and complex visualizations. They make it easy for users to run queries using natural language and get automatic feedback on the information. They are powerful, intuitive and allow users of …
Tableau CRM

No answer on this topic

Top Pros
Top Cons
Features
IBM Cognos AnalyticsTableau CRM
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.9
101 Ratings
4% below category average
Tableau CRM
8.5
46 Ratings
4% above category average
Pixel Perfect reports8.592 Ratings8.639 Ratings
Customizable dashboards7.899 Ratings7.646 Ratings
Report Formatting Templates7.496 Ratings9.244 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
8.1
103 Ratings
0% below category average
Tableau CRM
8.0
47 Ratings
1% below category average
Drill-down analysis8.1101 Ratings7.746 Ratings
Formatting capabilities8.1102 Ratings8.446 Ratings
Integration with R or other statistical packages7.871 Ratings6.835 Ratings
Report sharing and collaboration8.499 Ratings9.044 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.3
103 Ratings
1% below category average
Tableau CRM
8.5
45 Ratings
2% above category average
Publish to Web8.327 Ratings9.335 Ratings
Publish to PDF8.797 Ratings8.942 Ratings
Report Versioning8.626 Ratings8.541 Ratings
Report Delivery Scheduling8.0100 Ratings8.038 Ratings
Delivery to Remote Servers8.112 Ratings7.732 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
8.1
93 Ratings
0% above category average
Tableau CRM
8.4
43 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.088 Ratings8.640 Ratings
Location Analytics / Geographic Visualization8.285 Ratings8.938 Ratings
Predictive Analytics8.181 Ratings7.540 Ratings
Pattern Recognition and Data Mining8.020 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
8.3
98 Ratings
3% below category average
Tableau CRM
8.4
46 Ratings
2% below category average
Multi-User Support (named login)8.495 Ratings8.744 Ratings
Role-Based Security Model8.394 Ratings8.144 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.294 Ratings8.140 Ratings
Report-Level Access Control8.423 Ratings00 Ratings
Single Sign-On (SSO)8.376 Ratings8.639 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
7.3
81 Ratings
9% below category average
Tableau CRM
6.6
43 Ratings
19% below category average
Responsive Design for Web Access7.975 Ratings7.341 Ratings
Mobile Application7.366 Ratings6.032 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.172 Ratings7.237 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.5
60 Ratings
5% below category average
Tableau CRM
7.3
31 Ratings
8% below category average
REST API7.357 Ratings7.329 Ratings
Javascript API7.556 Ratings7.927 Ratings
iFrames8.39 Ratings6.923 Ratings
Java API6.911 Ratings7.926 Ratings
Themeable User Interface (UI)7.110 Ratings8.526 Ratings
Customizable Platform (Open Source)7.87 Ratings5.125 Ratings
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User Ratings
IBM Cognos AnalyticsTableau CRM
Likelihood to Recommend
8.1
(126 ratings)
7.0
(47 ratings)
Likelihood to Renew
9.7
(27 ratings)
-
(0 ratings)
Usability
8.0
(8 ratings)
7.6
(6 ratings)
Availability
8.6
(4 ratings)
-
(0 ratings)
Performance
9.0
(5 ratings)
-
(0 ratings)
Support Rating
10.0
(8 ratings)
7.7
(6 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
8.0
(4 ratings)
-
(0 ratings)
Implementation Rating
7.0
(7 ratings)
6.0
(1 ratings)
Configurability
8.0
(2 ratings)
-
(0 ratings)
Ease of integration
7.3
(3 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsTableau CRM
Likelihood to Recommend
IBM
Our first and most basic scenario was to automatize the creation and publication/sharing of business reports that used to be created manually by employees throughout our organization. Using Cognos for that first use case worked well. The advanced analytics functionalities we used on the aggregated data were also as expected. However, the user interface is not always intuitive, and there is a steep learning curve, so I would recommend Cognos only to large organizations where there is a need for the most advanced functionalities (AI analysis/prediction).
Read full review
Salesforce
If the person/ department does not have any knowledge in open source tools such as R, and Python. [Salesforce Einstein Analytics (formerly Wave Analytics)] could be a good option with no coding background required. However, if they have such human resource or can acquire these people, I would recommend open source tech and suggest not to use this tool.
Read full review
Pros
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
Read full review
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
Read full review
Cons
IBM
  • Sometimes there might be performance issues when dealing with large and complex data.
  • Although IBM provides full documentation but sometimes it's difficult to find answers to questions and connect with their customer support.
  • It relies on external tools for data cleaning, transformation and also for some integration tasks. It can also improve on providing wider range of data sources for integration.
Read full review
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
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Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Salesforce
No answers on this topic
Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Read full review
Salesforce
Overall usability is absolutely worth the price. It help me to save tons of time working on raw data in Excel file. It also minimize the discrepancy in data format when there are multiple user inputting the data. Every data inputted in Salesforce is standardized, therefore it is very easy to keep track / generating performance report even though you are having more than 20 projects recorded in Salesforce Einstein Analytics.
Read full review
Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Salesforce
No answers on this topic
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Salesforce
No answers on this topic
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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Salesforce
I have not come across any bad experiences with the support provided. Also, I observed regular updates have been implemented without breaking the tool. But in my opinion, Now Tableau CRM has huge market challenges with tools like Power BI and its spread
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In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Read full review
Salesforce
No answers on this topic
Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Salesforce
No answers on this topic
Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Alternatives Considered
IBM
In the past Management had used Excel and Workiva capabilities to create the reporting dashboards that were being used to make decisions. Since switching to IBM Cognos Analytics the Company has been much more efficient and decision making has been streamlined. IBM Cognos Analytics was chosen due to its reputation and data visualization capabilities and neither have been wrong.
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Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
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Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Salesforce
No answers on this topic
Return on Investment
IBM
  • High ROI with well designed solutions. Supported by scalable deployment, robust security model and ability to create valuable content.
  • High ROI where well designed data models can be deployed with a common metadata layer to a variety of users and use cases.
  • High ROI in an environment that includes a variety of vendors and best of breed products within the overall platform
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Salesforce
  • Absolutely a must-have tool if you are working on saving project
  • Create a centralized database to track project target across region
  • Easily create chart to showcase data / performance
Read full review
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