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Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

IBM Watson Campaign Automation
8.1
WYSIWYG email editor
IBM Watson Campaign Automation
8.0
Dynamic content
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
IBM Watson Campaign Automation
7.0
Landing pages
IBM Watson Campaign Automation
8.3
A/B testing
IBM Watson Campaign Automation
8.3
Mobile optimization
IBM Watson Campaign Automation
8.0
Email deliverability
IBM Watson Campaign Automation
8.3
List management
IBM Watson Campaign Automation
8.6
Triggered drip sequences
IBM Watson Campaign Automation
7.6

Lead Management

IBM Watson Campaign Automation
6.7
Lead nurturing
IBM Watson Campaign Automation
7.3
Lead scoring and grading
IBM Watson Campaign Automation
7.0
Data quality management
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
IBM Watson Campaign Automation
6.0

Campaign Management

IBM Watson Campaign Automation
6.2
Calendaring
IBM Watson Campaign Automation
6.0
Event/webinar marketing
IBM Watson Campaign Automation
6.5

Social Media Marketing

IBM Watson Campaign Automation
6.0
Social sharing and campaigns
IBM Watson Campaign Automation
7.0
Social profile integration
IBM Watson Campaign Automation
5.0

Reporting & Analytics

IBM Watson Campaign Automation
5.9
Dashboards
IBM Watson Campaign Automation
4.9
Standard reports
IBM Watson Campaign Automation
7.0
Custom reports
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

IBM Watson Campaign Automation
7.3
API
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
IBM Watson Campaign Automation
5.0
Customizability
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
IBM Watson Campaign Automation
8.0

Pros

  • Customer support
  • As someone very new to the administrative side of email marketing a few years ago, I needed a thorough onboarding to the tool. And that's just what I received. Online training, technical support, webinars, and the personal involvement of our Relationship Manager and Account Director helped me ramp very quickly and achieve proficiency with the tool. SIlverpop has robust and varied offerings that meet the needs of multiple learning styles.
  • Flexibility
  • As a company with marketing teams in multiple countries, a vast product portfolio, customers in many different industries, our business is inherently complex. TI needs a partner that is flexible and can adapt to our sometimes unique needs. One example of this is Silverpop's willingness to help make connections between our database and the tool to ensure accuracy and efficiency.
  • Product Development
  • Silverpop is constantly evolving its offering. In an industry like ours, change is the only constant - so this makes Silverpop a very good fit for TI. Making the jump to marketing automation has been a seamless one, thanks to the capabilities available in Engage. We also greatly value the opportunity to provide input toward future development, as our needs change.
Kristin Lucido profile photo

Cons

  • Reporting for Programs
  • Tracking results for automated programs is very manual (does not calculate open and click rates) and time consuming. It's also not possible to pull reports for multiple programs at once, as can be done using 'comparison report' for push emails.
Kristin Lucido profile photo

Likelihood to Renew

IBM Watson Campaign Automation5.5
Based on 30 answers
Our need for robust functionality, increased efficiency and the personal, technical support of our Account Director meets our current needs. For these reasons, I'm highly likely to recommend that my organization renew its relationship with Silverpop. Throughout our 8+ year engagement, Silverpop has time and again proved it is a partner that will grow with us as our needs evolve and change. This willingness and the constant evolution of the product continually enable us to be on the forefront with customer engagement.
Kristin Lucido profile photo

Usability

IBM Watson Campaign Automation8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
No photo available

Reliability and Availability

IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data sources, but that ease can lead to excessive/unecessary data being drawn in and laziness around preparation.
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Return on Investment

  • Better customer service: emails are more reliably sent than our last platform
  • Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.
  • More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.
Carey Marston profile photo

Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details