What users are saying about

IBM Watson Campaign Automation

Top Rated
76 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.

Feature Rating Comparison

Email & Online Marketing

IBM Watson Campaign Automation
8.1
WYSIWYG email editor
IBM Watson Campaign Automation
8.0
Dynamic content
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
IBM Watson Campaign Automation
7.0
Landing pages
IBM Watson Campaign Automation
8.3
A/B testing
IBM Watson Campaign Automation
8.3
Mobile optimization
IBM Watson Campaign Automation
8.0
Email deliverability
IBM Watson Campaign Automation
8.3
List management
IBM Watson Campaign Automation
8.7
Triggered drip sequences
IBM Watson Campaign Automation
7.7

Lead Management

IBM Watson Campaign Automation
6.7
Lead nurturing
IBM Watson Campaign Automation
7.3
Lead scoring and grading
IBM Watson Campaign Automation
7.0
Data quality management
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
IBM Watson Campaign Automation
6.0

Campaign Management

IBM Watson Campaign Automation
6.3
Calendaring
IBM Watson Campaign Automation
6.0
Event/webinar marketing
IBM Watson Campaign Automation
6.5

Social Media Marketing

IBM Watson Campaign Automation
6.0
Social sharing and campaigns
IBM Watson Campaign Automation
7.0
Social profile integration
IBM Watson Campaign Automation
5.0

Reporting & Analytics

IBM Watson Campaign Automation
6.0
Dashboards
IBM Watson Campaign Automation
5.0
Standard reports
IBM Watson Campaign Automation
7.0
Custom reports
IBM Watson Campaign Automation
6.0

Platform & Infrastructure

IBM Watson Campaign Automation
7.3
API
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
IBM Watson Campaign Automation
5.0
Customizability
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
IBM Watson Campaign Automation
8.0

Pros

  • Scoring Model - it was easy to implement and manage
  • Dynamic content - this worked well once we started using it for emails and landing pages. We used this for localized language versions of programs.

Cons

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.

Likelihood to Renew

IBM Watson Campaign Automation5.5
Based on 30 answers
We have been extremely satisfied with Silverpop and our entire e-commerce system is tied into the platform. Switching costs would be extremely high and we would need to have an extremely compelling reason that Silverpop isn't fulfilling our needs anymore as the sole reason to switch, which today, I cannot see being the case for that to outweigh the high switching costs and lose the relationship that we have built with the team at Silverpop. I have always had positive interactions with all Silverpop employees and receive extremely timely answers to any questions I may have. Silverpop puts its clients first, and that is not something you find with every vendor.

Usability

IBM Watson Campaign Automation8.0
Based on 6 answers
Lots of flexibility, easy to use but learning the intricacies can take some time

Reliability and Availability

IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.

Performance

IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used

Support

IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.

Online Training

IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.

Implementation

IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.

Alternatives Considered

I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.

Return on Investment

  • Silverpop allowed us to deliver 5 times the amount of emails.
  • Increased prospect experience through the ability to deliver emails based on a drip schedule.
  • Increased open and click rates.
  • Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
  • The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.

Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details