What users are saying about

IBM Watson Campaign Automation

76 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.

Feature Rating Comparison

Email & Online Marketing

IBM Watson Campaign Automation
8.1
WYSIWYG email editor
IBM Watson Campaign Automation
8.0
Dynamic content
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
IBM Watson Campaign Automation
7.0
Landing pages
IBM Watson Campaign Automation
8.3
A/B testing
IBM Watson Campaign Automation
8.3
Mobile optimization
IBM Watson Campaign Automation
8.0
Email deliverability
IBM Watson Campaign Automation
8.3
List management
IBM Watson Campaign Automation
8.7
Triggered drip sequences
IBM Watson Campaign Automation
7.7

Lead Management

IBM Watson Campaign Automation
6.7
Lead nurturing
IBM Watson Campaign Automation
7.3
Lead scoring and grading
IBM Watson Campaign Automation
7.0
Data quality management
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
IBM Watson Campaign Automation
6.0

Campaign Management

IBM Watson Campaign Automation
6.3
Calendaring
IBM Watson Campaign Automation
6.0
Event/webinar marketing
IBM Watson Campaign Automation
6.5

Social Media Marketing

IBM Watson Campaign Automation
6.0
Social sharing and campaigns
IBM Watson Campaign Automation
7.0
Social profile integration
IBM Watson Campaign Automation
5.0

Reporting & Analytics

IBM Watson Campaign Automation
6.0
Dashboards
IBM Watson Campaign Automation
5.0
Standard reports
IBM Watson Campaign Automation
7.0
Custom reports
IBM Watson Campaign Automation
6.0

Platform & Infrastructure

IBM Watson Campaign Automation
7.3
API
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
IBM Watson Campaign Automation
5.0
Customizability
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
IBM Watson Campaign Automation
8.0

Pros

  • Customer support
  • As someone very new to the administrative side of email marketing a few years ago, I needed a thorough onboarding to the tool. And that's just what I received. Online training, technical support, webinars, and the personal involvement of our Relationship Manager and Account Director helped me ramp very quickly and achieve proficiency with the tool. SIlverpop has robust and varied offerings that meet the needs of multiple learning styles.
  • Flexibility
  • As a company with marketing teams in multiple countries, a vast product portfolio, customers in many different industries, our business is inherently complex. TI needs a partner that is flexible and can adapt to our sometimes unique needs. One example of this is Silverpop's willingness to help make connections between our database and the tool to ensure accuracy and efficiency.
  • Product Development
  • Silverpop is constantly evolving its offering. In an industry like ours, change is the only constant - so this makes Silverpop a very good fit for TI. Making the jump to marketing automation has been a seamless one, thanks to the capabilities available in Engage. We also greatly value the opportunity to provide input toward future development, as our needs change.

Cons

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.

Likelihood to Renew

IBM Watson Campaign Automation5.5
Based on 30 answers
I think its been covered in other answers, but we have outgrown the platform and need a system with better UX, flexibility and reporting

Usability

IBM Watson Campaign Automation8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.

Reliability and Availability

IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.

Performance

IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used

Support

IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.

Online Training

IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.

Implementation

IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.

Alternatives Considered

MailChimp is a little more intuitive and easier to navigate (not as many steps), but lacks the database management, scoring and landing pages of Silverpop. Silverpop is a more robust system for data capture.

Return on Investment

  • Increased efficiency
  • Better audience segmentation to increase response

Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details