Iconosquare vs. Khoros Marketing

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.

Incentivized

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
• Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
• The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.

Incentivized

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

Incentivized

• Look and feel of the interface could use a refresh as it's not very exciting to use
• Improve analytics features and accuracy
• Facilitate bulk actions
• Better alerts/visibility of collaborative actions and assigned tasks
• Clearer communication around new feature releases and announcements

There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Incentivized

• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.

Incentivized

• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

Incentivized

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

Incentivized

On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana

Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Incentivized

• Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
• Negatively impacted KPI reporting, as metrics were inaccurate for six months.
• Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.

Incentivized