Iconosquare vs. Meta Business Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iconosquare
Score 6.0 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
$29
per month
Meta Business Manager
Score 7.9 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Pricing
IconosquareMeta Business Manager
Editions & Modules
Single
$29
per month per user
Team
$49
per month
Custom
Contact Us
per month
No answers on this topic
Offerings
Pricing Offerings
IconosquareMeta Business Manager
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
IconosquareMeta Business Manager
Top Pros
Top Cons
Features
IconosquareMeta Business Manager
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
6.1
35 Ratings
24% below category average
Boolean keyword searches00 Ratings5.920 Ratings
Filtering out noise/spam00 Ratings5.326 Ratings
Sentiment analysis00 Ratings7.322 Ratings
Broad channel coverage00 Ratings6.025 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
5.9
49 Ratings
31% below category average
Content planning and scheduling00 Ratings7.149 Ratings
Audience targeting00 Ratings6.046 Ratings
Content optimization00 Ratings5.844 Ratings
Workflow management00 Ratings4.738 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
5.9
42 Ratings
30% below category average
Automated routing and prioritization00 Ratings5.334 Ratings
Customer interaction histories00 Ratings4.638 Ratings
Bulk actions00 Ratings7.825 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
6.1
47 Ratings
24% below category average
Lead generation00 Ratings4.838 Ratings
Content marketing00 Ratings5.642 Ratings
Paid media management00 Ratings6.239 Ratings
Campaigns and promotions00 Ratings7.643 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
6.3
49 Ratings
29% below category average
Twitter00 Ratings4.010 Ratings
Facebook00 Ratings8.148 Ratings
LinkedIn00 Ratings5.98 Ratings
Google+00 Ratings7.33 Ratings
Instagram00 Ratings7.334 Ratings
Pinterest00 Ratings6.05 Ratings
YouTube00 Ratings5.612 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
5.6
47 Ratings
34% below category average
Campaign success analytics00 Ratings7.246 Ratings
Real-time tracking00 Ratings5.843 Ratings
Competitor analysis00 Ratings3.827 Ratings
Account management
Comparison of Account management features of Product A and Product B
Iconosquare
-
Ratings
Meta Business Manager
6.1
49 Ratings
27% below category average
Role-based user permissions & privileges00 Ratings5.346 Ratings
Mobile access00 Ratings7.047 Ratings
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IconosquareMeta Business Manager
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Social Suite by Reputation.com
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CoSchedule Marketing Suite
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Score 9.8 out of 10
Enterprises
1-Social
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Score 8.0 out of 10
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User Ratings
IconosquareMeta Business Manager
Likelihood to Recommend
8.0
(9 ratings)
9.9
(49 ratings)
Usability
-
(0 ratings)
7.6
(15 ratings)
Support Rating
9.4
(3 ratings)
6.1
(14 ratings)
User Testimonials
IconosquareMeta Business Manager
Likelihood to Recommend
Tripnity (ICONOSQUARE)
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
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Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Pros
Tripnity (ICONOSQUARE)
  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
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Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Cons
Tripnity (ICONOSQUARE)
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
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Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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Usability
Tripnity (ICONOSQUARE)
No answers on this topic
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Support Rating
Tripnity (ICONOSQUARE)
We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
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Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Alternatives Considered
Tripnity (ICONOSQUARE)
We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
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Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Return on Investment
Tripnity (ICONOSQUARE)
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
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Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
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ScreenShots

Iconosquare Screenshots

Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management