Iconosquare vs. TikTok for Business

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.

Incentivized

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• Instant pages
• Cost cap
• Robust analytics

Incentivized

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

Incentivized

• Better CPA based bidding, needs more guard rails
• Accounting issues where payment fails

Incentivized

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

Incentivized

Better audiences, less bad placements, high engagement

Incentivized

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Incentivized

• Positive ROAS
• Increased scale

Incentivized