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Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Zeta Marketing Platform
Score 6.9 out of 10
N/A
The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…N/A
Pricing
Zeta Marketing Platform
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Zeta Marketing Platform
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Zeta Marketing Platform
Considered Both Products
Zeta Marketing Platform
Verified User
Director
Chose Zeta Marketing Platform
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Top Pros
Best Alternatives
Zeta Marketing Platform
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternatives
User Ratings
Zeta Marketing Platform
Likelihood to Recommend
2.0
(1 ratings)
User Testimonials
Zeta Marketing Platform
Likelihood to Recommend
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
Read full review
Cons
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
Read full review
Alternatives Considered
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
Read full review
Return on Investment
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots