Piano DMP vs. Zeta Marketing Platform
Piano DMP vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Piano DMP | N/A | Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent. | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Data Collection |
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Ad Network Integration |
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DMP Analytics |
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Piano DMP | Zeta Marketing Platform | |
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Small Businesses | MediaMath Score 7.4 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Piano DMP | Zeta Marketing Platform | |
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Likelihood to Recommend | 8.3 (3 ratings) | 2.0 (1 ratings) |
Piano DMP | Zeta Marketing Platform | |
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Likelihood to Recommend | Piano Software | Zeta Global |
Pros | Piano Software | Zeta Global |
Cons | Piano Software | Zeta Global |
Alternatives Considered | Piano Software | Zeta Global |
Return on Investment | Piano Software | Zeta Global |
ScreenShots |