E2open vs. Impartner PRM

E2Open [Digital Transformation Solutions] is best used for customers/partners that do not have their own marketing automation software. It provides them a space to use already built in campaigns for use. A scenario where it may not be the best recommended tool is in a partner type scenario, such as ours. Currently, the tool does not have a fully customizable campaign for a partner to go in and build out a campaign from scratch. They can only take bits and pieces (depending on what is allowed) and make changes as they see fit.

Incentivized

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

Incentivized

• A wide offering of service to manage channel data
• How they engage with me to understand my needs as their customer
• A clear structure of where to go for which kind of issues

Incentivized

• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

Incentivized

• Marketing of solution capabilities - needs to be better marketed
• Costing could be better optimized
• Support and Service issues
• Availability of skilled experts/consultants

Incentivized

• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

Incentivized

E2Open [Digital Transformation Solutions] was very cost effective and does provide a simple tool for us to provide our partner network. We have a vast array of partners, some of which do not have any marketing expertise. This tool makes it that much easier for a partner to take advantage of a tool that does all ends of automation for them.

Incentivized

Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

Incentivized

• The data that they organize for us, give clear sell in opportunities
• We can spend our marketing money better on the product that is not selling as much as expected
• We can make sure our factories produce the right products because we have insights in which products are really in demand by our consumers.

Incentivized

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized