Improvado vs. Talend Data Integration

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

The same way you design data integration job can be used to design services. It is easy to enhance by custom components and can adapt to all requirements. Talend Data Integration connects to [a] multitude of data sources and streaming service. Very easy interface to design complex applications without spending much time on coding. Easy to learn and master. Talend constantly strives to better itself by adding more features and functionalities.

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• We used Talend to ETLing the data from myriad sources such Oracle Database, Clarify, Salesforce, Sugar CRM, SQL DB, MQ, Stibo Step, FTP, Netezza, and Files.
• We leverage Talend transformation capabilities for stitching the data , unions and join
• We successfully created the final unified set that can be used by business

Incentivized

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

• Pricing for sure can be the area for improvement.
• Real time processing is slow as compared to other tools like Abinitio.
• While developing batches, it crashes a lot. It may be the issue with me, but I wanted to highlight it.

Incentivized

We use Talend Data Integration day in and day out. It is the best and easiest tool to jump on to and use. We can build a basic integration super-fast. We could build basic integrations as fast as within the hour. It is also easy to build transformations and use Java to perform some operations.

Incentivized

Good support, specially when it relates to PROD environment. The support team has access to the product development team. Things are internally escalated to development team if there is a bug encountered. This helps the customer to get quick fix or patch designed for problem exceptions. I have also seen support showing their willingness to help develop custom connector for a newly available cloud based big data solution

Incentivized

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

In comparison with the other ETLs I used, Talend is more flexible than Data Services (where you cannot create complex commands). It is similar to Datastage speaking about commands and interfaces. It is more user-friendly than ODI, which has a metadata point of view on its own, while Talend is more classic. It has both on-prem and cloud approaches, while Matillion is only cloud-based.

Incentivized

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process

• It’s only been a positive RoI with Talend given we’ve interfaced large datasets between critical on-Prem and cloud-native apps to efficiently run our business operations.
• 40K+ plots data, covering 1K+ crop varieties.
• 3K+ Customer & their credit data, 3K+ product inventory & pricing.

Incentivized