InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.
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SalesPanda
Score 7.0 out of 10
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SalesPanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (Agents, Advisors, Distributors, Partners, Sales Teams, Branches etc.). The platform helps improve sales productivity and performance of partners and sales teams with effective digital automation and deep Analytics. It is integrated with modules that help brands recruit new potential hires, enable them with training, coaching materials, guides, videos and tools. Partners and sales…
I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
SalesPanda is great. It's a multifaceted user-friendly platform to find your target market, determine interest, and help drive your market. I've reviewed a LOT of software on this same platform and while I can sing the praises of this all day, it's not much different from the other software that's already readily available. I will say this is great for a mid-size agency, as there's no option to purchase separate components separately, and that can be a bit pricey.
They offer a free trial – I know this sounds pretty basic, but not all software offers that. Especially in a market saturated with marketing campaign software, this is a HUGE plus.
SalesPanda offers training through online webinars – there isn't a need to go searching around on YouTube if you don't understand something. Additional plus!
Their customer support is top-notch. If we ever ran into an issue, we were never on hold for longer than a couple of minutes. Excellent attention to customer care.
We didn't like that SalesPanda came as an entire package (which can be pricey). It would be nice if you could purchase different parts of it separately.
There's no A/B testing. This is something others offer that SalesPanda doesn't.
While customer service is great, their business hours are a little wonky. I'd prefer to have 24/7 customer care rather than 8-5.
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
Zoho Campaigns is super affordable, but very basic with what you get. SalesPanda is similar, and while that may be appealing to a smaller company, I would say take the leap and spend the extra money. SalesPanda isn't perfect, but it's the best bang for your proverbial buck. Our clients have been very happy with the results.
