Infegy Atlas vs. Simply Measured (discontinued)

It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology. If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?

Incentivized

• Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
• The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
• Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
• The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
• Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.

• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

Incentivized

• Moving content from the platform to a report...need better export options
• Pulling in complete data vs. a cross-section of what's available for analysis
• More data from FB and Instagram

Incentivized

• While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
• Not a super user friendly interface. I found it to be a bit clunky and dated looking.
• While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.

Incentivized

Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.

Incentivized

The interface is very simple and organized around the core elements of the platform : the reports.

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.

Incentivized

Very good implementation.

We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5: Infegy Atlas NetBase Synthesio Brandwatch DataRank Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.

Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.

Incentivized

• More informed strategy sessions
• Positive ROI in booking new business
• Increased content performance due to more informed content strategy

Incentivized

• Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
• Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?