TrustRadius

InfiniGrow vs. Optimove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InfiniGrow
Score 8.7 out of 10
N/A
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.N/A
Optimove
Score 7.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
Pricing
InfiniGrowOptimove
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InfiniGrowOptimove
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Wherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.
More Pricing Information
Community Pulse
InfiniGrowOptimove
Top Pros
Top Cons
Best Alternatives
InfiniGrowOptimove
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InfiniGrowOptimove
Likelihood to Recommend
9.0
(3 ratings)
-
(0 ratings)
User Testimonials
InfiniGrowOptimove
Likelihood to Recommend
InfiniGrow
With InfiniGrow, we
can visualize our marketing plan, investments, results, and goals in real-time.



It allows us to
perform detailed multi-touch attribution analysis with InfiniGrow to study how
each marketing action or to spend affects KPIs entirely across media.
Mark Belliard Cheong | TrustRadius Reviewer
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Optimove
No answers on this topic
Pros
InfiniGrow
  • InfiniGrow is great for tracking company strategies, investments, performance, and goals in real-time.
  • InfiniGrow allows you to allocate your funding more efficiently to the most productive channels.
Male Seah Bian | TrustRadius Reviewer
Male Seah Bian
Java Software Engineer
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Optimove
No answers on this topic
Cons
InfiniGrow
  • InfiniGrow is a fantastic alternative, but its membership costs are prohibitively expensive.
Yeo Sueiro Lee | TrustRadius Reviewer
Yeo Sueiro Lee
Lead Software Test Engineer
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Optimove
No answers on this topic
Alternatives Considered
InfiniGrow
InfiniGrow is one of the best solutions to
centralize corporate data, integrate with our CRM and implement marketing
automation to have a unified or consolidated view of our cost and performance
statistics in real time.
Mark Belliard Cheong | TrustRadius Reviewer
Read full review
Optimove
No answers on this topic
Return on Investment
InfiniGrow
  • It's ideal for budgeting on time.
  • Commercial content efforts might benefit from channel tracking and optimization possibilities.
  • Allows for proposals to improve business sales outcomes.
  • Supports ongoing and up-to-date budget allocation ideas in order to keep an eye on the greatest options for decision-making and to focus on performing innovative.
  • Ideal work.
Male Seah Bian | TrustRadius Reviewer
Male Seah Bian
Java Software Engineer
Read full review
Optimove
No answers on this topic
ScreenShots

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.