dbt vs. Informatica MDM

If you can load your data first into your warehouse, dbt is excellent. It does the T(ransformation) part of ELT brilliantly but does not do the E(xtract) or L(oad) part. If you know SQL or your development team knows SQL, it's a framework and extension around that. So, it's easy to learn and easy to hire people with that technical skill (as opposed to specific Informatica, SnapLogic, etc. experience). dbt uses plain text files and integrates with GitHub. You can easily see the changes made between versions. In GUI-based UIs it was always hard to tell what someone had changed. Each "model" is essentially a "SELECT" statement. You never need to do a "CREATE TABLE" or "CREATE VIEW" - it's all done for you, leaving you to work on the business logic. Instead of saying "FROM specific_db.schema.table" you indicate "FROM ref('my_other_model')". It creates an internal dependency diagram you can view in a DAG. When you deploy, the dependencies work like magic in your various environments. They also have great documentation, an active slack community, training, and support. I like the enhancements they have been making and I believe they are headed in a good direction.

Incentivized

Informatica MDM is a complete MDM solution, from ingestion to data exposition. This tool helps us in gathering customer data, and also it makes it possible for us to support our customers relationships and build customer-related strategies to improve their experience which helps to drive sales geometry and growth and customers satisfaction. On the other hand of price is relatively competitive.

Incentivized

• user experience makes it easy to work with SQL and version control
• customer success team and the dbt (data build tool) community help establish best practices
• thorough and clear documentation

• This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
• It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.

Incentivized

• Slow load times of the dbt cloud environment (they're working on it via a new UI though)
• More out-of-the-box solutions for managing procedures, functions, etc would be nice to have, but honestly, it's pretty easy to figure out how to adapt dbt macros

Incentivized

• It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
• To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.

Incentivized

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Incentivized

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Incentivized

I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

Incentivized

Most ETL pipeline products have a T layer, but dbt just does it better. The transformation is on steroids compared to the others. Also, just allows much more Adhoc solutions for very specific projects. Those ETL tools are probably better on the T part if you don't need too many transforms - also dbt is pretty much free dependent on how you work it, also extremely scalable.

Incentivized

Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case

Incentivized

• Simplified our BI layer for faster load times
• Increased the quality of data reaching our end users
• Makes complex transformations manageable

Incentivized

• I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.

Incentivized