Keap vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 8.1 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
KeapOntraport
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
No answers on this topic
Offerings
Pricing Offerings
KeapOntraport
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
KeapOntraport
Considered Both Products
Keap
Chose Keap
AWeber is more of an email newsletter system, so all of the true CRM functions in infusionsoft far exceed what it offers. ONTRAPORT is very similar in many way to infusionsoft and I think I like Infusionsoft better in part because I am more familiar with it and find it easier …
Chose Keap
Infusionsoft is much better than Ontraport, even though they play in the same space. The search and segmenting tools are far superior.

For clients that don't need shopping cart functionality, I recommend Drip since it can do the same marketing automation as Infusionsoft, for …
Chose Keap
Keap is definitely the strong leader in this space. As a Keap Certified Partner, our company has implemented Keap for over 500 customers. On occasion, customers come to use other tools such as Ontraport or ActiveCampaign. In all cases, they've been ecstatic with the benefits …
Chose Keap
The only one that even comes close would be ONTRAPORT, as none of the others do everything in terms of CRM, e-commerce, affiliate, autoresponder, etc. I chose Infusionsoft since I already knew and trusted them through use with another business.
Chose Keap
First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
Chose Keap
The simplicity that comes with Keap is unbeatable. The amount of times that a campaign has to be done in Keap specifically because of the features that are available - such as easy HTTP Posts, and Merge Fields options - is too many to count. The other platforms are great, but …
Chose Keap
Most any sales and marketing automation platform you use will create a positive ROI for you IF you'll use it. So you have to look at the user experience, support, ecosystem, certified partner community, user community, development, third-party integrations, API, and licensing …
Chose Keap
1ShoppingCart
AWeber- better 360 degree customer view with keap, better segmentation
OfficeAutoPilot
Chose Keap
Infusionsoft provides more features than either of these other solutions. Because it provides it's own CRM and E-Commerce features, it is more comprehensive in what it provides. These other solutions are solid in different areas where they provide similar features. For example, …
Ontraport
Chose Ontraport
They are all different. HubSpot is great but doesn't have the checkout and sales tools. Active Campaign Rocks, but it doesn't have sales and checkouts. Infusionsoft has everything like Ontraport but the support is not where it should be and you have to invest in 3rd party addon …
Chose Ontraport
I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because …
Chose Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Chose Ontraport
I chose Ontraport over Infusionsoft because I believe it is just as powerful but less confusing.
Chose Ontraport
I really liked the robust features presented in a way that made sense to me. I needed a higher level system that I could understand how to use with little or no ramp-up time.
Chose Ontraport
Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks …
Chose Ontraport
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.

VTrenz, Marketo, Silverpop …
Chose Ontraport
ONTRAPORT was 1000% superior to customer.io - I feel CI was made by techie people who never learned online marketing. I didn't use Infusionsoft long enough to really see which is better.
Top Pros
Top Cons
Features
KeapOntraport
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.6
29 Ratings
42% above category average
Ontraport
-
Ratings
Task management8.420 Ratings00 Ratings
Billing and invoicing management7.616 Ratings00 Ratings
Reporting6.827 Ratings00 Ratings
Automated CRM activity logging6.41 Ratings00 Ratings
Sales pipeline management9.11 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
7.1
150 Ratings
17% above category average
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor8.750 Ratings8.216 Ratings
Dynamic content8.547 Ratings10.014 Ratings
Landing pages6.6134 Ratings10.016 Ratings
A/B testing6.310 Ratings9.912 Ratings
Mobile optimization7.1124 Ratings8.410 Ratings
Email deliverability reporting7.5149 Ratings6.016 Ratings
List management8.3147 Ratings10.016 Ratings
Triggered drip sequences9.049 Ratings9.813 Ratings
Ability to test dynamic content00 Ratings8.37 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
8.0
151 Ratings
8% above category average
Ontraport
5.5
17 Ratings
33% below category average
Lead nurturing automation8.3146 Ratings7.115 Ratings
Lead scoring and grading7.0128 Ratings2.413 Ratings
Data quality management7.1129 Ratings2.614 Ratings
Automated sales alerts and tasks8.5138 Ratings10.016 Ratings
Automated follow-ups9.11 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
7.7
89 Ratings
20% above category average
Ontraport
7.7
8 Ratings
1% above category average
Calendaring8.488 Ratings6.25 Ratings
Event/webinar marketing00 Ratings9.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
6.7
148 Ratings
3% below category average
Ontraport
9.3
16 Ratings
21% above category average
Dashboards7.155 Ratings10.015 Ratings
Standard reports6.3144 Ratings8.012 Ratings
Custom reports6.6136 Ratings10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
6.1
142 Ratings
7% below category average
Ontraport
7.3
15 Ratings
4% below category average
API6.7126 Ratings3.011 Ratings
Role-based workflow & approvals7.3108 Ratings9.09 Ratings
Customizability7.0138 Ratings10.013 Ratings
Third-party software integrations7.31 Ratings00 Ratings
Mobile app for sales & marketing automation5.51 Ratings00 Ratings
Integration with Salesforce.com00 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Integration with SugarCRM00 Ratings7.31 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Keap
-
Ratings
Ontraport
7.1
4 Ratings
5% below category average
Social sharing and campaigns00 Ratings7.13 Ratings
Social profile integration00 Ratings7.24 Ratings
Best Alternatives
KeapOntraport
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Nimble
Nimble
Score 7.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Agile CRM
Agile CRM
Score 7.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeapOntraport
Likelihood to Recommend
8.3
(209 ratings)
10.0
(20 ratings)
Likelihood to Renew
8.9
(40 ratings)
9.1
(8 ratings)
Usability
5.2
(25 ratings)
7.8
(3 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
9.1
(6 ratings)
7.7
(4 ratings)
Support Rating
9.0
(26 ratings)
9.0
(3 ratings)
In-Person Training
9.1
(6 ratings)
9.1
(1 ratings)
Online Training
8.6
(7 ratings)
-
(0 ratings)
Implementation Rating
8.0
(8 ratings)
9.1
(2 ratings)
Configurability
2.0
(1 ratings)
-
(0 ratings)
Ease of integration
1.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(3 ratings)
8.2
(1 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
KeapOntraport
Likelihood to Recommend
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
Read full review
Pros
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
Cons
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
Likelihood to Renew
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Usability
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
Reliability and Availability
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Ontraport
No answers on this topic
Performance
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Support Rating
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
In-Person Training
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Online Training
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Ontraport
No answers on this topic
Implementation Rating
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Read full review
Scalability
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Return on Investment
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features