Insider Growth Management Platform (GMP) vs. Lytics

Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.

Incentivized

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

• Excellent Customer Success Support
• Clear and Understandable Reporting Especially for Digital Marketers

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• Attention to detail, checking for errors and bugs.
• Support could be improved.

Incentivized

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

• Improved conversion rate.
• Increased online sales.
• Increased leads.

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized