Insider Growth Management Platform (GMP) vs. Panoply

Insider Growth Management Platform (GMP)

Panoply

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Insider Growth Management Platform (GMP)	Score 7.6 out of 10	Mid-Size Companies (51-1,000 employees)	The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…	N/A
Panoply	Score 8.5 out of 10	N/A	Panoply, from Sqream since the late 2021 acquisition, is an ETL-less, smart end-to-end data management system built for the cloud. Panoply specializes as a unified ELT and Data Warehouse platform with integrated visualization capabilities and storage optimization algorithms.	N/A

Pricing

Insider Growth Management Platform (GMP)

Panoply

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Insider Growth Management Platform (GMP)	Panoply
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

Additional Details

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Panoply offers simple, transparent pricing. All plans have a 21-day free trial—no credit card required. You'll get an account executive and data architect to help you get the most out of your smart data warehouse. Pricing starts at $325/month.

More Pricing Information

Community Pulse
	Insider Growth Management Platform (GMP)	Panoply
Top Pros	Pro Personalization options Pro Conversion rate Pro B testing	Pro Data warehouse Pro Point and click Pro Data modeling
Top Cons	Minus Targeting options Minus Attention to detail	Minus Chat bots Minus User interface Minus Analytical tools

Best Alternatives
	Insider Growth Management Platform (GMP)	Panoply
Small Businesses	Mautic Score 9.1 out of 10	Skyvia Score 9.6 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	Confluent Score 7.4 out of 10
Enterprises	Iterable Score 8.5 out of 10	Astera Centerprise Score 8.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Insider Growth Management Platform (GMP)	Panoply
Likelihood to Recommend	9.0 (2 ratings)	10.0 (4 ratings)
Usability	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	Insider Growth Management Platform (GMP)	Panoply
Likelihood to Recommend	Insider Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses. Incentivized Verified User Anonymous Read full review	Sqream Technologies Panoply is well suited for companies with large amounts of data that do not want all users of the company to see or view. It is appropriate for companies that have to store data for several years in case clients need the data. It is not made to constantly be downloading or looking at the documents. Incentivized Verified User Anonymous Read full review
Pros	Insider Excellent Customer Success Support Clear and Understandable Reporting Especially for Digital Marketers Incentivized Verified User Anonymous Read full review	Sqream Technologies Ease of data integrations. Importing data into the data warehouse is a point-and-click effort. Automated data modeling. The data is modeled in a way that facilitates analysis without having to look into it myself. Query speed. Automated query optimization has really sped up our dashboards. Verified User Anonymous Read full review
Cons	Insider Attention to detail, checking for errors and bugs. Support could be improved. Incentivized Verified User Anonymous Read full review	Sqream Technologies The user interface could use some improvement for analytical tools. Apart from that, it’s great. JC John Cromwell Data Entry Read full review
Usability	Insider No answers on this topic	Sqream Technologies It’s a good choice for building a quick, multipurpose data stack for a variety of businesses needs. JC John Cromwell Data Entry Read full review
Alternatives Considered	Insider Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time! Incentivized Verified User Anonymous Read full review	Sqream Technologies Panoply has much more storage and better organization tools for searching. There are better folders and tools for keeping documents secure and stored for a long period of time. It is better to offload data in mass than singular or Zip drive documents like you would do in Google Drive. Incentivized Verified User Anonymous Read full review
Return on Investment	Insider Improved conversion rate. Increased online sales. Increased leads. Incentivized Verified User Anonymous Read full review	Sqream Technologies Saved time on Redshift setup Saved support costs (monetary and temporal) by not having to set up on-premise Widens the BI tool use in organization; lowers the barrier to entry and makes organization more productive in analytical terms Peter Weinberg Analyst Read full review
ScreenShots	Insider Growth Management Platform (GMP) Screenshots	Panoply Screenshots