Insider Growth Management Platform (GMP) vs. Marigold Engage by Sailthru

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Marigold Engage by Sailthru
Score 8.4 out of 10
N/A
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
Pricing
Insider Growth Management Platform (GMP)Marigold Engage by Sailthru
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)Marigold Engage by Sailthru
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)Marigold Engage by Sailthru
Top Pros
Top Cons
Best Alternatives
Insider Growth Management Platform (GMP)Marigold Engage by Sailthru
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)Marigold Engage by Sailthru
Likelihood to Recommend
9.0
(2 ratings)
7.7
(21 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Insider Growth Management Platform (GMP)Marigold Engage by Sailthru
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Marigold
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
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Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Marigold
  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
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Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Marigold
  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
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Likelihood to Renew
Insider
No answers on this topic
Marigold
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
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Support Rating
Insider
No answers on this topic
Marigold
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
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Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Marigold
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
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Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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Marigold
  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module