Data.com (discontinued) vs. Demandbase Sales Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 7.0 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Demandbase Sales Intelligence
Score 8.6 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Pricing
Data.com (discontinued)Demandbase Sales Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)Demandbase Sales Intelligence
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)Demandbase Sales Intelligence
Considered Both Products
Data.com (discontinued)
Chose Data.com (discontinued)
My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that …
Chose Data.com (discontinued)
The other crowd sourced data provider I've used is ZoomInfo. ZoomInfo generally has more direct numbers, however it appears as if they've done away with their free tier. The other downside of Zoom was you give them access to your email for them to data mine contacts. On the …
Chose Data.com (discontinued)
Data.com was very comparable to the other softwares our oganization uses, and we use it as an everyday tool because of how easy it is to work within salesforce. Our organization utilizes multiple platforms and competitors of Data.com, each for their own different reasons. The …
Demandbase Sales Intelligence
Chose Demandbase Sales Intelligence
I am not a huge Hoover's fan. I have met a lot of older reps who swear by it but the information comes out messy whenever I use it. I have used Data.com as well and find it easy to use but it does not have as many features to keep tabs on my prospective customers.
Chose Demandbase Sales Intelligence
Both are good for daily updates but companies and people are easy to find in InsideView. More accurate than Data.com and current information is a bonus. Sometimes I can't find any information in Data.com but can in InsideView. We used InsideView to clean up a lot of our …
Chose Demandbase Sales Intelligence
Before we implement InsideView we were using Data.com and it really was not nearly as effective. InsideView has much more data and has helped us increase our sales over our previous years.
Chose Demandbase Sales Intelligence
Data.com is being phased out, and InsideView has been chosen as a recommended alternative for updating CRM data and company information. InsideView is best in class for data aggregation, specifically for account-based marketing purposes. At both companies where I've used …
Chose Demandbase Sales Intelligence
The biggest differentiator that I've noticed is the data quality the accuracy and timeliness has been pretty impressive. With other providers I have several lists of prospects that were years out of date, even some prospects who has passed away which is always an awkward …
Chose Demandbase Sales Intelligence
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like …
Chose Demandbase Sales Intelligence
Though other products have served as great tools, I find InsideView to be a little more user-friendly. In addition, the immediate availability of support from their staff is always greatly appreciated.
Chose Demandbase Sales Intelligence
The integrated version of InsideView worked really well from a business development standpoint as I never hadn’t to leave my CRM and worry about getting approval to upload a list or risk uploading duplicates. From a management standpoint it reduced the amount of vendors you …
Chose Demandbase Sales Intelligence
InsideView's Salesforce.com Sync is better
Chose Demandbase Sales Intelligence
In the past we have used or evaluated data.com, hoovers lists and external purchased lists. We have had much more success with getting to the correct person using InsideView's data.
Chose Demandbase Sales Intelligence
Jigsaw or Data.com are very similar to that of InsideView. Both are strong prospecting tools with minor imperfections. I would recommend both to anyone that is on a sales team. With the use of LinkedIn, Jigsaw and InsideView rarely, if ever are decision makers missed.

To be …
Chose Demandbase Sales Intelligence
I personally have used InsideView, Data.com (formerly Jigsaw) and Hoovers. Without a doubt, InsideView was the easiest to use. It also yielded the most accurate date of the vendors listed. The data was clean, and the integration to SalesForce was much easier to use that the …
Chose Demandbase Sales Intelligence
Marketo is integrated to Salesforce so we needed InsideView to integrate to Salesforce.
Chose Demandbase Sales Intelligence
There were no other alternatives at the time of purchase.
Top Pros
Top Cons
Features
Data.com (discontinued)Demandbase Sales Intelligence
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
9% below category average
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Advanced search6.523 Ratings8.289 Ratings
Identification of new leads7.623 Ratings7.386 Ratings
List quality7.424 Ratings8.588 Ratings
List upload/download7.124 Ratings8.382 Ratings
Ideal customer targeting6.422 Ratings8.282 Ratings
Load time/data access6.425 Ratings8.688 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
3% above category average
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Contact information7.924 Ratings8.090 Ratings
Company information7.424 Ratings9.292 Ratings
Industry information8.018 Ratings8.989 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
5% below category average
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
Lead qualification process8.917 Ratings8.668 Ratings
Smart lists and recommendations6.713 Ratings8.070 Ratings
Salesforce integration7.222 Ratings8.162 Ratings
Company/business profiles7.422 Ratings8.890 Ratings
Alerts and reminders6.114 Ratings9.071 Ratings
Data hygiene5.623 Ratings8.279 Ratings
Automatic data refresh7.114 Ratings7.071 Ratings
Tags6.913 Ratings7.855 Ratings
Filters and segmentation6.824 Ratings8.074 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
1% above category average
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
Sales email templates7.36 Ratings9.028 Ratings
Append emails to records7.910 Ratings9.931 Ratings
Best Alternatives
Data.com (discontinued)Demandbase Sales Intelligence
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)Demandbase Sales Intelligence
Likelihood to Recommend
6.9
(25 ratings)
9.0
(126 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(17 ratings)
Usability
9.0
(2 ratings)
7.8
(44 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
9.0
(1 ratings)
7.9
(40 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(7 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Data.com (discontinued)Demandbase Sales Intelligence
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review
Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Discontinued Products
No answers on this topic
Demandbase
Seems to always work.
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Performance
Discontinued Products
No answers on this topic
Demandbase
It's pretty fast.
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Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Discontinued Products
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
Discontinued Products
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
Discontinued Products
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
Read full review
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
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ScreenShots