GroSocial (Discontinued Product) vs. Insightpool Ads Optimization

They built their platform largely on contests. They still do a fairly good job on these

Incentivized

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.

• Increase Leads
• Increase Sales
• Increase Customers

Incentivized

• Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
• Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
• The personalized and targeted approach is well-received and prompts engagement from the people we care about.

• When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
• They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
• When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
• Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
• When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.

Incentivized

• Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
• The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
• Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.

Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.

GroSocial quite simply does not stack up to the competition. They are years behind in development. We have moved all our clients to other platforms.

Incentivized

We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns

• Haven't seen a significant change yet

Incentivized

• Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
• A great tool for prospecting and event recruitment at key industry events.
• Effective at amplifying content distribution, especially when content is related to key industry events.