What users are saying about
41 Ratings
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Top Rated
384 Ratings
41 Ratings
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Score 8.5 out of 100

Optimizely

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Top Rated
384 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Instapage

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Instapage
Optimizely
7.1
a/b experiment testing
Instapage
Optimizely
8.1
Split URL testing
Instapage
Optimizely
7.7
Multivariate testing
Instapage
Optimizely
7.7
Multi-page/funnel testing
Instapage
Optimizely
7.4
Cross-browser testing
Instapage
Optimizely
7.2
Mobile app testing
Instapage
Optimizely
6.4
Test significance
Instapage
Optimizely
7.0
Visual / WYSIWYG editor
Instapage
Optimizely
7.1
Advanced code editor
Instapage
Optimizely
6.6
Page surveys
Instapage
Optimizely
6.4
Visitor recordings
Instapage
Optimizely
7.2
Preview mode
Instapage
Optimizely
6.7
Test duration calculator
Instapage
Optimizely
6.3
Experiment scheduler
Instapage
Optimizely
7.9
Experiment workflow and approval
Instapage
Optimizely
7.0
Dynamic experiment activation
Instapage
Optimizely
7.4
Client-side tests
Instapage
Optimizely
7.4
Server-side tests
Instapage
Optimizely
6.8
Mutually exclusive tests
Instapage
Optimizely
6.5

Audience Segmentation & Targeting

Instapage
Optimizely
7.5
Standard visitor segmentation
Instapage
Optimizely
7.7
Behavioral visitor segmentation
Instapage
Optimizely
7.3
Traffic allocation control
Instapage
Optimizely
8.1
Website personalization
Instapage
Optimizely
6.9

Results and Analysis

Instapage
Optimizely
7.1
Heatmap tool
Instapage
Optimizely
6.7
Click analytics
Instapage
Optimizely
7.4
Scroll maps
Instapage
Optimizely
7.1
Form fill analysis
Instapage
Optimizely
6.5
Conversion tracking
Instapage
Optimizely
7.5
Goal tracking
Instapage
Optimizely
7.5
Test reporting
Instapage
Optimizely
7.6
Results segmentation
Instapage
Optimizely
7.1
CSV export
Instapage
Optimizely
6.5
Experiments results dashboard
Instapage
Optimizely
7.2

Pros

Instapage

  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Josh Summerhays | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Instapage

  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Anonymous | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Instapage

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Instapage

Instapage 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart | TrustRadius Reviewer

Optimizely

Optimizely 7.4
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Instapage

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Instapage

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Instapage

Instapage 9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Instapage

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Instapage

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Tamara Newman | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Instapage

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.1
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Instapage

  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Grace Conyers | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Screenshots

Pricing Details

Instapage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Instapage Editions & Modules

Edition
Core Package$991
  1. Month
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Instapage
8.5
Optimizely
8.6

Likelihood to Renew

Instapage
Optimizely
9.0

Usability

Instapage
8.0
Optimizely
7.4

Reliability and Availability

Instapage
Optimizely
9.0

Performance

Instapage
Optimizely
6.0

Support Rating

Instapage
9.1
Optimizely
9.1

Online Training

Instapage
Optimizely
3.0

Implementation Rating

Instapage
Optimizely
8.0

Scalability

Instapage
Optimizely
7.1

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