Intouch Insight vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Intouch Insight
Score 6.0 out of 10
N/A
Intouch Insight offers a portfolio of customer experience management (CEM) products and services that promise to help global brands delight their customers, strengthen brand reputation and improve financial performance. Intouch was founded in 1992 and works with over 300 brands in North America, offering its CEM software and services which include: customer experience management software survey software mobile forms software mystery shopping…N/A
Kantar Marketplace
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
Intouch InsightKantar Marketplace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Intouch InsightKantar Marketplace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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Intouch InsightKantar Marketplace
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User Ratings
Intouch InsightKantar Marketplace
Likelihood to Recommend
6.0
(1 ratings)
7.6
(3 ratings)
User Testimonials
Intouch InsightKantar Marketplace
Likelihood to Recommend
InTouch Insight Inc.
Intouch Insights is great for companies needing to a deeper look at their customer base without the need to pay for a consultant to do it. Intouch does enable you to reach people on all platforms (desktop, mobile, tablet) and lets you create a decent experience too. If you're a small marketing team, make sure you allow the appropriate time span to set up and use the software as it can eat into time.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
InTouch Insight Inc.
  • Compatible with most smartphones: Our forms can be viewed and used on almost every smartphone. Some outliers may be phones that are not up-to-date on software.
  • Variety: We can make an array of form types enabling us to really update our mobile experience. We also have a good selection of question types to use to build out engaging forms rather than stale ones.
  • Simple to use: The builder interface is really simple to use. You can drag your questions to shake up the order, add images if needed, and you can even provide a question description to give users more detail.
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
InTouch Insight Inc.
  • Data can be "collected" offline: If the person uses the form offline, it's supposed to sync with our software after they come online. We've found that it doesn't always sync well and we have to use incomplete data or trash the form fill as a whole.
  • Set up is a little challenging: We had to work with a customer rep along with reading the help forum to get this set up the way we wanted it to be, causing us to use up time we didn't originally allot to it.
  • Issue alerts: While it does work most of the time, we have had a few hiccups with the issue alert functionality. We would actually find the issue or be informed of the issue before the software alerted us.
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Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
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Alternatives Considered
InTouch Insight Inc.
Compared to InTouch, these three look like amateurs. They are far too simple and do not have the mobile capability and mobile display appearance as InTouch. While they are cheaper alternatives, you'd be losing out on a lot of key benefits, especially with analytics, that InTouch delivers to its users.
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Kantar
Easy to use, better pricing, deeper understanding.
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Return on Investment
InTouch Insight Inc.
  • Positive: More reliable answers in a neater presentation.
  • Positive: Creation of more forms without adding more time, leading to more insights.
  • Positive: Reduction in cost on materials (paper, pens, etc) which equals the cost of the software.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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