CallRail vs. Invoca

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallRail
Score 7.4 out of 10
N/A
CallRail offers phone call tracking, recording and analytics.
$30
per month per user
Invoca
Score 9.2 out of 10
N/A
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
Pricing
CallRailInvoca
Editions & Modules
Lead Center (requires Call Tracking plan)
$30
per month per user
Call Tracking
$45
per month
Conversation Analytics (Call Tracking + Conversation Intelligence)
$95
per month
Marketing Analytics (Call and Form Tracking)
$95
per month
Analytics Suite
$145
per month
No answers on this topic
Offerings
Pricing Offerings
CallRailInvoca
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVisit callrail.com/pricing for more details.
More Pricing Information
Community Pulse
CallRailInvoca
Considered Both Products
CallRail

No answer on this topic

Invoca
Chose Invoca
Invoca is far more advanced than CallRail, but my favorite product (which isn't listed here) is by far Ringba. Ringba is the most sophisticated call-tracking platform and provides more customization & detailed reporting dashboards.
Top Pros
Top Cons
Best Alternatives
CallRailInvoca
Small Businesses
Invoca
Invoca
Score 9.2 out of 10
ServiceTitan
ServiceTitan
Score 8.3 out of 10
Medium-sized Companies
Revenue.io
Revenue.io
Score 8.5 out of 10
Revenue.io
Revenue.io
Score 8.5 out of 10
Enterprises
Revenue.io
Revenue.io
Score 8.5 out of 10
Revenue.io
Revenue.io
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CallRailInvoca
Likelihood to Recommend
2.5
(33 ratings)
8.3
(18 ratings)
Usability
8.8
(5 ratings)
-
(0 ratings)
Support Rating
8.5
(7 ratings)
8.2
(12 ratings)
User Testimonials
CallRailInvoca
Likelihood to Recommend
CallRail
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
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Invoca
Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.
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Pros
CallRail
  • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
  • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
  • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
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Invoca
  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
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Cons
CallRail
  • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
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Invoca
  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
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Usability
CallRail
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
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Invoca
No answers on this topic
Support Rating
CallRail
CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions. I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
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Invoca
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
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Alternatives Considered
CallRail
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
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Invoca
Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.
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Return on Investment
CallRail
  • It is useful to monitor our calls weekly. We can give our employees feedback on the quality of the calls which helps our overall sales and conversions.
  • By knowing which campaigns perform best, we can shift our budget to target those campaigns specifically which saves us revenue and increases sales.
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Invoca
  • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
  • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
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ScreenShots

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard