AppLovin MAX vs. ironSource

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppLovin MAX
Score 6.9 out of 10
N/A
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.N/A
ironSource
Score 8.2 out of 10
N/A
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.N/A
Pricing
AppLovin MAXironSource
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppLovin MAXironSource
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AppLovin MAXironSource
Considered Both Products
AppLovin MAX
Chose AppLovin MAX
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
ironSource
Chose ironSource
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have …
Top Pros
Top Cons
Best Alternatives
AppLovin MAXironSource
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Google AdMob
Google AdMob
Score 8.6 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppLovin MAXironSource
Likelihood to Recommend
5.0
(3 ratings)
8.3
(4 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
AppLovin MAXironSource
Likelihood to Recommend
AppLovin
They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
Read full review
ironSource
Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.
Read full review
Pros
AppLovin
  • Easy to use platfrom. You can set up QPS management system on your own.
  • They have MoPub Analytics to get inventory stats.
  • Their AM team is very supportive.
Read full review
ironSource
  • Dedicated account manager to keep things running smoothly and provide feedback weekly
  • Great reach of publishers
  • Large verity of ad formats
Read full review
Cons
AppLovin
  • Not a lot of inventory in the EMEA region.
  • Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
  • Reporting tools not very advanced. You can't get a lot of granular details from the tool.
Read full review
ironSource
  • Not enough anti-fraud controls
  • Not enough inventory on small countries
  • CPMs are quite expensive
Read full review
Usability
AppLovin
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Read full review
ironSource
No answers on this topic
Support Rating
AppLovin
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Read full review
ironSource
No answers on this topic
Alternatives Considered
AppLovin
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Read full review
ironSource
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.
Read full review
Return on Investment
AppLovin
  • CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue
Read full review
ironSource
  • It help us scale some apps.
  • Sometimes it doesn't deliver at the set targets.
Read full review
ScreenShots

AppLovin MAX Screenshots

Screenshot of the Main ScreenScreenshot of Waterfall PreviewScreenshot of the MAX A/B Test feature, used to test real-time data to test and measure the impact of any change to the waterfall configuration.Screenshot of the Ad ReviewScreenshot of the Network Comparison report.Screenshot of the MAX Cohort Report.