Jira Software vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Jira Software
Score 8.0 out of 10
N/A
JIRA Software is an application lifecycle management solution for software development teams. It allows users to create, prioritize and track the progress of tasks across multiple team members, and offers a wide range of integrations. It is offered via the cloud and local servers.
$10
per month
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Jira SoftwareAdobe Marketo Engage
Editions & Modules
Standard
$7
Per User Per Month
Premium
$14
Per User Per Month
Free
Free
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Jira SoftwareAdobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Jira SoftwareAdobe Marketo Engage
Considered Both Products
Jira Software
Chose Jira Software
JIRA support has been incredibly helpful with any issues that have come up, from technical glitches (few and far between) and increasing user knowledge of the capability of JIRA. The capabilities of JIRA are endless and can be adapted to fit nearly any organizations individual …
Chose Jira Software
I've used Microsoft Team Foundation Server and will never use it again. It does anything you would want if you have a century to configure it. It's also just not very friendly to agile project management or supporting Product Management needs.

Pivotal is a great simple tool for …
Adobe Marketo Engage
Chose Adobe Marketo Engage
I've used Mailchimp for email marketing. Mailchimp has an impressive creative suite for building campaigns. The version I used years ago lacked a full analytical picture and tracking. I can't speak to the current version and features.
Chose Adobe Marketo Engage
We chose Marketo because we were only using it for marketing automation, not as a CRM. Our sales team did their own evaluation as well as hire an independent consultant that compared our needs to the various options and decided that for the CRM functionality they preferred HubSp…
Chose Adobe Marketo Engage
Marketo is a marketing automation power house with great reporting. HubSpot wasn't really able to handle the decentralized marketing structure that we have.
Top Pros
Top Cons
Features
Jira SoftwareAdobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Jira Software
-
Ratings
Adobe Marketo Engage
8.1
979 Ratings
5% above category average
WYSIWYG email editor00 Ratings7.6888 Ratings
Dynamic content00 Ratings7.8865 Ratings
Ability to test dynamic content00 Ratings7.9843 Ratings
Landing pages00 Ratings8.1905 Ratings
A/B testing00 Ratings8.1891 Ratings
Mobile optimization00 Ratings7.8863 Ratings
Email deliverability reporting00 Ratings8.2947 Ratings
List management00 Ratings8.8944 Ratings
Triggered drip sequences00 Ratings8.9854 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Jira Software
-
Ratings
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Lead nurturing automation00 Ratings8.9922 Ratings
Lead scoring and grading00 Ratings8.8897 Ratings
Data quality management00 Ratings8.6895 Ratings
Automated sales alerts and tasks00 Ratings8.7850 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Jira Software
-
Ratings
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Calendaring00 Ratings7.5708 Ratings
Event/webinar marketing00 Ratings8.4836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Jira Software
-
Ratings
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.5536 Ratings
Social profile integration00 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Jira Software
-
Ratings
Adobe Marketo Engage
7.6
949 Ratings
1% above category average
Dashboards00 Ratings7.4891 Ratings
Standard reports00 Ratings7.8929 Ratings
Custom reports00 Ratings7.5884 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Jira Software
-
Ratings
Adobe Marketo Engage
8.4
939 Ratings
10% above category average
API00 Ratings8.5807 Ratings
Role-based workflow & approvals00 Ratings8.5685 Ratings
Customizability00 Ratings7.9831 Ratings
Integration with Salesforce.com00 Ratings9.1808 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.6271 Ratings
Integration with SugarCRM00 Ratings8.2173 Ratings
Best Alternatives
Jira SoftwareAdobe Marketo Engage
Small Businesses
GitLab
GitLab
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Medium-sized Companies
GitLab
GitLab
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
GitLab
GitLab
Score 8.9 out of 10
Emma by Marigold
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Jira SoftwareAdobe Marketo Engage
Likelihood to Recommend
8.6
(185 ratings)
8.5
(1129 ratings)
Likelihood to Renew
9.0
(35 ratings)
9.0
(146 ratings)
Usability
6.8
(28 ratings)
8.0
(98 ratings)
Availability
5.3
(3 ratings)
9.0
(25 ratings)
Performance
8.0
(1 ratings)
9.0
(30 ratings)
Support Rating
8.8
(23 ratings)
8.8
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
8.0
(1 ratings)
6.6
(29 ratings)
Implementation Rating
9.0
(1 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
7.7
(8 ratings)
2.1
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
Jira SoftwareAdobe Marketo Engage
Likelihood to Recommend
Atlassian
The Jira software works well for managing scrum boards and allocating resources to a task. When your Epics and Issues are set up properly, it can give you a good idea of where your team stands and the trajectory of your project. It is not the ideal solution if you need to provide documentation and support to people outside of your product teams or organization. It would benefit from having a public documentation or repository feature.
Read full review
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Pros
Atlassian
  • Running sprints and tracking progress of roadmap, epics, story, task and subtask
  • The user interface is great. It allows tables inside details, have common shortcuts and clean design.
  • Can create custom dashboards and can view data in multiple ways
  • Advanced access rights based on role
Read full review
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Cons
Atlassian
  • Management of the software is very difficult at times, although has improved.
  • Ability to manage resources is really non-existent, there are some plugins but they are ALL buggy (I've tested them all).
  • Better integration with Trello, would love to see this happen. Right now it's very clumsy.
Read full review
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Likelihood to Renew
Atlassian
This is because Jira Software generates a huge profit for an affordable price. Having a tool that makes team management transparent and effective is very valuable.
In addition, the renewal of Jira Software and all Atlassian tools is predictable and clear, as the prices are published on the Atlassian website and there is no pyramid of intermediaries.
Read full review
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Usability
Atlassian
JIRA Software is a pretty complex tool. We have a project manager for JIRA who onboarded us, created our board, and taught us the basics. I think it would have been pretty overwhelming to learn without her. JIRA offers so much functionality that I'm not aware of -- I constantly need to Google or ask others about existing features. Also, although they are all under the Atlassian umbrella, I find it difficult to switch between JIRA Software and Confluence.
Read full review
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
Reliability and Availability
Atlassian
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Read full review
Performance
Atlassian
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
Support Rating
Atlassian
Our JIRA support is handled internally by members of our Product Support team. It is not supported by a 3rd party. Our internal support will always sent out notifications for downtime which is usually done on the weekend unless it is required to fix a bug/issue that is affecting the entire company. Downtime is typically 3-4 hours and then once the maintenance is complete, another broadcast email is sent out informing the user community that the system is now available for use.
Read full review
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Read full review
In-Person Training
Atlassian
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
Online Training
Atlassian
One of their strong points i stheir documentation. Almost all of the basic set up needed within JIRA is available online through atlassian and its easy to find and very precise. The more critical issues need to be addressed as well and hence the rating of 8 instead of a 9.
Read full review
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
Implementation Rating
Atlassian
Take your time implementing Jira. Make sure you understand how you want to handle your projects and workflows. Investing more time in the implementation can pay off in a long run. It basically took us 5 days to define and implement correctly, but that meant smooth sailing later on.
Read full review
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Atlassian
Jira Software has more integrations and has more features than many of its competitors. While some of its competitors do have better UI/UX than Jira Software, they have improved this greatly over time. Atlassian also acquired Trello years ago, so that adds better user interfaces to the system. They do also offer a pretty in-depth library of how to customize the platform that others don't.
Read full review
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
Read full review
Contract Terms and Pricing Model
Atlassian
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
Read full review
Scalability
Atlassian
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Read full review
Return on Investment
Atlassian
  • Jira has positively made our company's daily activities much better organized
  • With Jira we can track progress and follow up on tasks
  • Jira has great reporting tools which aggregate various data and give us a good overview of our teams capacity
Read full review
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise