Jive-x (Discontinued) vs Oracle CX Marketing (formerly Oracle Marketing Cloud)

• I write these from the perspective of the Community Manager - You can choose your level of moderation on Jive to match the policies of your organisation. From full on content pre-moderation to to completely reactive moderation, you can take your pick. We chose the latter end of the spectrum, trust your colleagues to be professional and you will be rewarded with professional content.
• The ability for users to set up their own groups very easily with out the need to revert to developers is great as this allows individuality. This allows for organic growth with out impact on the budgets of departments and teams to get their work done on Jive. The option is always there to get 'someone in to fancy it up a bit' however you will find that your own people will develop those skills themselves. Your users will also learn from each other and you should actively encourage stealing of best practice from across your organisation.
• The knowledge repository or Question and Answer features are the most value-adding for me. Having searchable history that allows your to get answers quickly so the next question can be asked is the reason why you should have a collaboration platform in the first place, Jive makes that easy.
• Single Sign On has been a excellent addition for us, if Jive does not make your colleagues lives easier then they won't use it.
• You can customize and brand Jive to reflect your company identity.

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• Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
• Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
• Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
• Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.

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• No QA environment. It's cloud-based so you need to purchase another instance to set up a QA environment.
• The gamification system is not as user intuitive as you'd expect. The admin spends more time setting up opportunities than they should need to.
• Jive-x was bought out by three different companies in the last 2 years. There is an uncertainty of how long it will be supported and updated.

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• User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
• Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
• Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

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• Hard to quantify the results...but I also left the company before we had built a mature instance of Jive in-house so the final results/impact were yet to be fully realized and measured.
• The use of Jive brought together multiple-departments for the first time in our 50+ year old company to truly build an "end-to-end" approach to our marketing/sales/fulfillment/customer service engine. It was truly phenomenal to watch how the internal life-cycle of a prospect-turned-customer literally transformed and unified our inter-departmental teams through the use of Jive Engage.

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• We are able to use it to help our clients scale through testing
• We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
• Launch a new brand out of Eloqua and measure awareness

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