Jumplead vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Jumplead
Score 9.0 out of 10
Small Businesses (1-50 employees)
Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.
$49
Contacts
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
JumpleadAdobe Marketo Engage
Editions & Modules
Solo
$49
Contacts
Starter
$99
Contacts
Pro
$199
Contacts
Enterprise
$299
Contacts
Explore
Free
Contacts
No answers on this topic
Offerings
Pricing Offerings
JumpleadAdobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
JumpleadAdobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Jumplead
9.2
4 Ratings
17% above category average
Adobe Marketo Engage
7.9
986 Ratings
2% above category average
WYSIWYG email editor9.04 Ratings7.5895 Ratings
Dynamic content10.03 Ratings7.4872 Ratings
Ability to test dynamic content9.02 Ratings7.6850 Ratings
Landing pages9.04 Ratings7.9912 Ratings
A/B testing9.03 Ratings7.8898 Ratings
Mobile optimization10.03 Ratings7.7870 Ratings
Email deliverability reporting9.04 Ratings8.1954 Ratings
List management9.04 Ratings8.6951 Ratings
Triggered drip sequences9.04 Ratings8.7861 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Jumplead
10.0
4 Ratings
26% above category average
Adobe Marketo Engage
8.5
954 Ratings
9% above category average
Lead nurturing automation10.04 Ratings8.7929 Ratings
Lead scoring and grading10.04 Ratings8.6904 Ratings
Data quality management10.04 Ratings8.4902 Ratings
Automated sales alerts and tasks10.04 Ratings8.2856 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Jumplead
8.5
3 Ratings
11% above category average
Adobe Marketo Engage
7.8
883 Ratings
2% above category average
Calendaring9.02 Ratings7.5713 Ratings
Event/webinar marketing8.02 Ratings8.1843 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Jumplead
9.5
4 Ratings
23% above category average
Adobe Marketo Engage
7.4
549 Ratings
2% below category average
Social sharing and campaigns9.02 Ratings7.6540 Ratings
Social profile integration10.04 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Jumplead
9.3
4 Ratings
22% above category average
Adobe Marketo Engage
7.4
955 Ratings
1% below category average
Dashboards10.04 Ratings7.3897 Ratings
Standard reports9.04 Ratings7.7935 Ratings
Custom reports9.02 Ratings7.4890 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Jumplead
9.3
4 Ratings
20% above category average
Adobe Marketo Engage
8.3
946 Ratings
9% above category average
API10.04 Ratings8.6814 Ratings
Role-based workflow & approvals9.02 Ratings8.2691 Ratings
Customizability10.03 Ratings7.9837 Ratings
Integration with Salesforce.com9.03 Ratings9.0815 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings8.3276 Ratings
Integration with SugarCRM9.01 Ratings7.9178 Ratings
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Score 9.6 out of 10
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Score 9.6 out of 10
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Score 9.3 out of 10
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User Ratings
JumpleadAdobe Marketo Engage
Likelihood to Recommend
9.0
(4 ratings)
8.4
(1136 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.0
(146 ratings)
Usability
-
(0 ratings)
8.0
(98 ratings)
Availability
-
(0 ratings)
9.0
(25 ratings)
Performance
9.1
(1 ratings)
9.0
(30 ratings)
Support Rating
-
(0 ratings)
8.7
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
6.7
(29 ratings)
Implementation Rating
-
(0 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
1.4
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
JumpleadAdobe Marketo Engage
Likelihood to Recommend
Jumplead
Jumplead is an amazing tool for marketing automation. It has proven to be a great tool for tracking visitors' activities like chat sessions, web visits, email communications, and if forms have been filled out. It notifies us whenever the visitors open an email. Jumplead is efficient, and reliable and it works well for b2b sales. Our department and sales team are totally satisfied with it.
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Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
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Pros
Jumplead
  • Pricing. Jumplead is dollar for dollar the best bang for you buck.
  • Simplicity. Jumplead includes only the essential features that most small businesses need.
  • Fanatically support. Response time is measured in minutes and is incredibly helpful.
Read full review
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
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Cons
Jumplead
  • Contacts - The first and last name are mandatory for upload, which doesn't always work with our client contact lists. They started lead gen forms that captured contacts before starting with Jumplead that didn't require first and last name, so importing into Jumplead is either null and void or you have to fill in the spreadsheet with a letter in the first and last name column, which can be timely and inefficient.
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Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Jumplead
Works well, has features I need, competitive pricing, great support
Read full review
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
Jumplead
No answers on this topic
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
Jumplead
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Jumplead
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Jumplead
No answers on this topic
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Jumplead
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Jumplead
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Jumplead
No answers on this topic
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Jumplead
Jumplead is cheaper and leaner than "Confusionsoft" and makes a hell of a lot more sense than stapling 5 other software together.
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Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
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Contract Terms and Pricing Model
Jumplead
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
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Scalability
Jumplead
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Jumplead
  • It sends automated follow up emails enabling us to form more connections with clients.
  • The great analytic capabilities are helpful in graphically accounting for data.
  • It allows for our marketing executives to personalize campaigns for our company and send them to uploaded contacts easily.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Jumplead Screenshots

Screenshot of Identify, convert and nurture visitors into customers

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise