RocketData vs. Skai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
RocketData
Score 4.1 out of 10
N/A
RocketData is a platform to manage a company’s business information and reviews among 20+ location-based services: maps, search engines, all popular directories, GPS devices and social networks. RocketData adds information about a company to these services, finds mistakes, fixes them and protects data automatically. RocketData also helps businesses to engage with local customers wherever they are talking through. The platform monitors and gathers customer feedback and provides…N/A
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
RocketDataSkai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
RocketDataSkai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
RocketDataSkai
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
RocketData
-
Ratings
Skai
7.1
10 Ratings
4% below category average
Data Transfer00 Ratings8.510 Ratings
DSP integration00 Ratings5.75 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
RocketData
-
Ratings
Skai
6.1
11 Ratings
25% below category average
Ad campaign creation00 Ratings7.611 Ratings
Ad deployment00 Ratings7.611 Ratings
Display advertising00 Ratings4.310 Ratings
Ad display and retargeting segmentation00 Ratings4.810 Ratings
Sequence targeting00 Ratings6.39 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
RocketData
-
Ratings
Skai
7.3
12 Ratings
6% below category average
Ad dashboards00 Ratings7.612 Ratings
Ad performance reports00 Ratings9.812 Ratings
Ad conversion tracking00 Ratings6.712 Ratings
Ad attribution reporting00 Ratings7.611 Ratings
Cross-channel ad management00 Ratings5.810 Ratings
Ad forecasting and optimization00 Ratings6.211 Ratings
Best Alternatives
RocketDataSkai
Small Businesses
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 9.5 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises

No answers on this topic

Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RocketDataSkai
Likelihood to Recommend
7.0
(1 ratings)
9.2
(17 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(3 ratings)
Usability
-
(0 ratings)
9.5
(2 ratings)
Availability
-
(0 ratings)
3.6
(1 ratings)
Support Rating
10.0
(1 ratings)
9.5
(2 ratings)
User Testimonials
RocketDataSkai
Likelihood to Recommend
RocketData
For the price, RocketData is a great lead generation tool. It wouldn't be appropriate for company financials, etc. of that nature.
Read full review
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Pros
RocketData
  • User experience - smooth, easy to use interface
  • Quick generation of contacts as well as a LinkedIn feature to go directly to their page.
Read full review
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Cons
RocketData
  • Contact information as well as company info is out of date sometimes. Tough to improve on, but there is room for improvement.
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Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Likelihood to Renew
RocketData
No answers on this topic
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Usability
RocketData
No answers on this topic
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Support Rating
RocketData
I have not had to use any support functions as I have had no technical problems with the software.
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Skai
Very responsive and bring fast answers for problems
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Alternatives Considered
RocketData
Much easier to use and less clunky of an interface. Also, contact information seems to be more up-to-date.
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Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Return on Investment
RocketData
  • Positive: The ROI has been excellent in the short time we've had the product (less than six months) as we have made numerous connections through data gathering.
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Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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ScreenShots

RocketData Screenshots

Screenshot of RocketData_locator_interfaceScreenshot of RocketData_phototool_interfaceScreenshot of RocketData_concordance_interfaceScreenshot of RocketData_analytics_interfaceScreenshot of RocketData_review_managment_interface