Kahuna Mobile Marketing (discontinued) vs. Localytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kahuna Mobile Marketing (discontinued)
Score 8.1 out of 10
N/A
Kahuna was a mobile marketing software solution that is no longer available, and the company is dissolved.N/A
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
Pricing
Kahuna Mobile Marketing (discontinued)Localytics
Editions & Modules
No answers on this topic
Localytics
$95.00
Per Application Per Month
Offerings
Pricing Offerings
Kahuna Mobile Marketing (discontinued)Localytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Kahuna Mobile Marketing (discontinued)Localytics
Top Pros
Top Cons
Best Alternatives
Kahuna Mobile Marketing (discontinued)Localytics
Small Businesses
OneSignal
OneSignal
Score 8.3 out of 10
OneSignal
OneSignal
Score 8.3 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kahuna Mobile Marketing (discontinued)Localytics
Likelihood to Recommend
10.0
(1 ratings)
6.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
Kahuna Mobile Marketing (discontinued)Localytics
Likelihood to Recommend
Discontinued Products
Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.
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Upland Software
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
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Pros
Discontinued Products
  • Easy UI to create messages.
  • Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
  • Very responsive sales and customer service.
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Upland Software
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
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Cons
Discontinued Products
  • Additional reporting and analytics were introduced later but as a premium service.
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Upland Software
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Upland Software
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
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Support Rating
Discontinued Products
No answers on this topic
Upland Software
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
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Alternatives Considered
Discontinued Products
These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.
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Upland Software
We have not used other products but are going to start exploring making a switch to a new platform.
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Return on Investment
Discontinued Products
  • Achieve 36x uplift in the number of buyers and sellers who returned.
  • Hit 42% conversion rate.
  • Got an additional 10% of monthly active users.
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Upland Software
  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
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ScreenShots