Kahuna Mobile Marketing (discontinued) vs. WompMobile

Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.

Incentivized

At first look we were not sure if WompMobile was well suited for E-Commerce because they had very few examples of E-Commerce sites within their portfolio. We spoke with the team at WompMobile and those concerns were tossed right out the window. I can't think of any scenario where WompMobile would not be able to provide the right mobile solution.

• Easy UI to create messages.
• Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
• Very responsive sales and customer service.

Incentivized

• Delivery. On time delivery of design and updates.
• Access. Whenever we have a question or need something communication is immediate.
• Best practices. Our speed and SEO scores are outstanding. When Google changes algorithms our mobile site is already prepped for it.
• Maintenance. If assets pulled from our main site create problems on mobile we are informed right away.
• Improvements. WompMobile regularly investigates and offers improvements to functionality as the mobile space develops.

• Additional reporting and analytics were introduced later but as a premium service.

Incentivized

• Support Options. We struggled a bit with not having a 24x7 support option from WompMobile. Even though we haven't had to use it, and a global company like us would feel better with a 24x7 support option. We even expected to pay more to have that comfort for "just in case" scenarios. However, their speed in responding to your production issue has been phenomenal, and it makes you wonder if the current model is way better than a 24x7 support option where they might have to hire less costly labor who would take longer to resolve your issue.
• Test Environment. We struggled not having our test environment connected to their test environment. They have a test environment where they show you the changes, but it's not accessible through your test environment. It's a different concept.
• Reporting. WompMobile doesn't have a portal or dashboard for customers to see the hits and performance metrics of their site.

Great solution and development team

Incentivized

Great development support

Incentivized

These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.

Incentivized

I have no basis of comparison. I stumbled upon WompMobile from a mention by This American Life (I think), and worked it out with them. Looked no further

• Achieve 36x uplift in the number of buyers and sellers who returned.
• Hit 42% conversion rate.
• Got an additional 10% of monthly active users.

Incentivized

• Our mobile site was pretty basic, but once WompMobile changed the site, we saw increased results across our site. Our site runs smoother than before, leading to more positive customer experiences.
• The site runs faster as well, allowing our customers to shop longer and quicker.

Incentivized