Top Rated
55 Ratings
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Top Rated
633 Ratings
Top Rated
55 Ratings
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Score 9.2 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
633 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Kameleoon

We use Kameleoon for a variety of use cases; from UX optimization to personalization related to the affinities of visitors and products that have interested them. We also use for marketing campaigns and pushing commercial offers as a patch tool, although more flexible tools exist to allow instant publication.
Julien Bizet | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Fabricio Velasco | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Kameleoon
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
a/b experiment testing
Kameleoon
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Split URL testing
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multivariate testing
Kameleoon
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multi-page/funnel testing
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Cross-browser testing
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile app testing
Kameleoon
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test significance
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Visual / WYSIWYG editor
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Advanced code editor
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Preview mode
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test duration calculator
Kameleoon
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment scheduler
Kameleoon
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment workflow and approval
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Dynamic experiment activation
Kameleoon
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Client-side tests
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Server-side tests
Kameleoon
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mutually exclusive tests
Kameleoon
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Audience Segmentation & Targeting

Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Standard visitor segmentation
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Behavioral visitor segmentation
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Traffic allocation control
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Website personalization
Kameleoon
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Results and Analysis

Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Conversion tracking
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Goal tracking
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test reporting
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Results segmentation
Kameleoon
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
CSV export
Kameleoon
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiments results dashboard
Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
WYSIWYG email editor
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Dynamic content
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Landing pages
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Mobile optimization
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Email deliverability reporting
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
List management
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Triggered drip sequences
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Lead Management

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Lead nurturing
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead scoring and grading
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Data quality management
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Automated sales alerts and tasks
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Campaign Management

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Calendaring
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Event/webinar marketing
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social sharing and campaigns
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Social profile integration
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Reporting & Analytics

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Dashboards
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Standard reports
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Custom reports
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Role-based workflow & approvals
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Customizability
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Integration with Salesforce.com
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Integration with Microsoft Dynamics CRM
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

Kameleoon

  • Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
  • Pros :
  • - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
  • - Advanced & customized reporting
  • - Huge range of integrations.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Kameleoon

  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Mickaël Gros | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Kameleoon

Kameleoon 8.1
Based on 3 answers
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
Marie Poussade | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Kameleoon

Kameleoon 9.3
Based on 14 answers
Kameleoon's team is always available for any type of tasks : technical issues to solve, support on dashboard analysis, the account manager is giving big support on test brainstorm. They try to challenge me as much as possible on the reliability of my tests.
Fabien CLOTILDE | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Kameleoon

Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

Kameleoon

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 123 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

Kameleoon

  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
Grégoire REMY | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Kameleoon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Kameleoon Editions & Modules

Edition
EnterpriseQuote1
  1. Per Month [Unlimited Users]
Modules
PersonalizationQuote1
  1. Per Month [Unlimited Users]
Additional Pricing Details
Consulting services are priced on demand

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details
CX Marketing pricing is a function of usage.

Rating Summary

Likelihood to Recommend

Kameleoon
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Kameleoon
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Kameleoon
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Kameleoon
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

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