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Top Rated
279 Ratings
10 Ratings
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Score 8 out of 100

SEMRush

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Top Rated
279 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
Anonymous | TrustRadius Reviewer

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.3
Keyword analysis
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
9.4
Backlink management
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.9
SERP ranking tracking
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.8
Page grader
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.0
Competitive analysis
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.9
Site audit / diagnostics
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.3
Site recommendations
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.8
Task management
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.2

SEO Channels

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.1
Local SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.9
Social SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.9
Mobile SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.2
Global SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.5

SEO Platform & Account Management

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.2
Multi-domain support
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.1
Integration with web analytics tools
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.3

Pros

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Anonymous | TrustRadius Reviewer

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Slow performance.
  • Ranking options are not detailed enough.
Joseph Alleruzzo | TrustRadius Reviewer

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Usability

Kantar Advertising and Paid Search Intelligence (AdGooroo)

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Kantar Advertising and Paid Search Intelligence (AdGooroo) 8.0
Based on 1 answer
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer

SEMRush

SEMRush 7.6
Based on 13 answers
Their response is a little bit slow, but they respond in between 48 hours. I feel they should respond within minutes and provide build better communications with customers. This will help customers, and by this, SEMRush can quickly gain loyal customers. They can respond through the mail by which customers or users can understand ye the query is in progress.
Deepak narsaria | TrustRadius Reviewer

Alternatives Considered

Kantar Advertising and Paid Search Intelligence (AdGooroo)

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
Anonymous | TrustRadius Reviewer

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Anonymous | TrustRadius Reviewer

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

Kantar Advertising and Paid Search Intelligence (AdGooroo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Kantar Advertising and Paid Search Intelligence (AdGooroo)
7.8
SEMRush
8.8

Usability

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
9.0

Support Rating

Kantar Advertising and Paid Search Intelligence (AdGooroo)
8.0
SEMRush
7.6

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