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Top Rated
228 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

SEMRush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
228 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Likelihood to Recommend

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
No photo available

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy profile photo

Feature Rating Comparison

SEO

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.2
Keyword analysis
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
9.3
Backlink management
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.5
SERP ranking tracking
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.6
Page grader
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.9
Competitive analysis
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.7
Site audit / diagnostics
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.4
Site recommendations
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.8
Task management
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.1

SEO Channels

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.0
Local SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.6
Social SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
7.7
Mobile SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.1
Global SEO
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.6

SEO Platform & Account Management

Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.1
Multi-domain support
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.0
Integration with web analytics tools
Kantar Advertising and Paid Search Intelligence (AdGooroo)
SEMRush
8.2

Pros

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho profile photo

Cons

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
No photo available

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo profile photo

Usability

Kantar Advertising and Paid Search Intelligence (AdGooroo)

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper profile photo

Support

Kantar Advertising and Paid Search Intelligence (AdGooroo)

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 7.4
Based on 10 answers
Some of the tools lack depth, as it seems they've gone the route of trying to cover all the bases and be an all-inclusive platform rather than excelling in any one area. This has pros and cons—the cons are obvious but the pro is that if you can only afford one tool, this would be the one you should go for, due to the breadth of features!
No photo available

Alternatives Considered

Kantar Advertising and Paid Search Intelligence (AdGooroo)

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
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Return on Investment

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
No photo available

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
No photo available

Pricing Details

Kantar Advertising and Paid Search Intelligence (AdGooroo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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