Kantar Advertising and Paid Search Intelligence vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Advertising and Paid Search Intelligence
Score 8.0 out of 10
N/A
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
Kantar Advertising and Paid Search IntelligenceSemrush
Editions & Modules
No answers on this topic
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Kantar Advertising and Paid Search IntelligenceSemrush
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
Kantar Advertising and Paid Search IntelligenceSemrush
Top Pros
Top Cons
Features
Kantar Advertising and Paid Search IntelligenceSemrush
SEO
Comparison of SEO features of Product A and Product B
Kantar Advertising and Paid Search Intelligence
-
Ratings
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis00 Ratings9.4148 Ratings
Backlink management00 Ratings8.3141 Ratings
SERP ranking tracking00 Ratings8.4144 Ratings
Page grader00 Ratings8.5123 Ratings
Competitive analysis00 Ratings9.0143 Ratings
Site audit / diagnostics00 Ratings8.9144 Ratings
Site recommendations00 Ratings8.2133 Ratings
Task management00 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Kantar Advertising and Paid Search Intelligence
-
Ratings
Semrush
7.8
135 Ratings
3% above category average
Local SEO00 Ratings6.3123 Ratings
Social SEO00 Ratings7.7101 Ratings
Mobile SEO00 Ratings8.5108 Ratings
Global SEO00 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Kantar Advertising and Paid Search Intelligence
-
Ratings
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support00 Ratings9.0110 Ratings
Integration with web analytics tools00 Ratings8.1114 Ratings
Best Alternatives
Kantar Advertising and Paid Search IntelligenceSemrush
Small Businesses
Nozzle
Nozzle
Score 9.8 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kantar Advertising and Paid Search IntelligenceSemrush
Likelihood to Recommend
8.0
(1 ratings)
9.4
(148 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Kantar Advertising and Paid Search IntelligenceSemrush
Likelihood to Recommend
Kantar
For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
Kantar
  • Agility
  • User interface
  • ROI from improved Paid media Performance
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Kantar
  • Help and support agents
  • Timely updates at times, not on par with others'
  • Lack of intuitive recommendations feature / insights manager
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
Kantar
No answers on this topic
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Kantar
No answers on this topic
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Reliability and Availability
Kantar
No answers on this topic
Semrush
Semrush available when you need it!
Read full review
Performance
Kantar
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Kantar
No answers on this topic
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
Kantar
No answers on this topic
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Kantar
It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
Kantar
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Kantar
  • Increased ROI 10x compared to previous solution in first two years
  • Improved market share of partner brand ahead of expectation
  • Opened up confidence of branching out into new markets internationally
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots