Kantar Advertising and Paid Search Intelligence vs. SpyFu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Advertising and Paid Search Intelligence
Score 8.0 out of 10
N/A
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A
SpyFu
Score 8.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
Kantar Advertising and Paid Search IntelligenceSpyFu
Editions & Modules
No answers on this topic
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
Kantar Advertising and Paid Search IntelligenceSpyFu
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kantar Advertising and Paid Search IntelligenceSpyFu
Top Pros
Top Cons
Features
Kantar Advertising and Paid Search IntelligenceSpyFu
SEO
Comparison of SEO features of Product A and Product B
Kantar Advertising and Paid Search Intelligence
-
Ratings
SpyFu
7.2
51 Ratings
7% below category average
Keyword analysis00 Ratings6.951 Ratings
Backlink management00 Ratings5.939 Ratings
SERP ranking tracking00 Ratings8.143 Ratings
Page grader00 Ratings7.729 Ratings
Competitive analysis00 Ratings9.150 Ratings
Site audit / diagnostics00 Ratings7.132 Ratings
Site recommendations00 Ratings7.030 Ratings
Task management00 Ratings6.120 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Kantar Advertising and Paid Search Intelligence
-
Ratings
SpyFu
7.7
38 Ratings
1% above category average
Local SEO00 Ratings7.632 Ratings
Social SEO00 Ratings8.027 Ratings
Mobile SEO00 Ratings8.029 Ratings
Global SEO00 Ratings7.134 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Kantar Advertising and Paid Search Intelligence
-
Ratings
SpyFu
8.7
27 Ratings
3% above category average
Multi-domain support00 Ratings8.927 Ratings
Integration with web analytics tools00 Ratings8.518 Ratings
Best Alternatives
Kantar Advertising and Paid Search IntelligenceSpyFu
Small Businesses
Nozzle
Nozzle
Score 9.8 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
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User Ratings
Kantar Advertising and Paid Search IntelligenceSpyFu
Likelihood to Recommend
8.0
(1 ratings)
8.1
(61 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(10 ratings)
Support Rating
-
(0 ratings)
7.6
(13 ratings)
User Testimonials
Kantar Advertising and Paid Search IntelligenceSpyFu
Likelihood to Recommend
Kantar
For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
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SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
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Pros
Kantar
  • Agility
  • User interface
  • ROI from improved Paid media Performance
Read full review
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Cons
Kantar
  • Help and support agents
  • Timely updates at times, not on par with others'
  • Lack of intuitive recommendations feature / insights manager
Read full review
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
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Likelihood to Renew
Kantar
No answers on this topic
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
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Support Rating
Kantar
No answers on this topic
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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Alternatives Considered
Kantar
It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
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SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
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Return on Investment
Kantar
  • Increased ROI 10x compared to previous solution in first two years
  • Improved market share of partner brand ahead of expectation
  • Opened up confidence of branching out into new markets internationally
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SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
ScreenShots