Kantar Marketplace vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Marketplace
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
Kantar MarketplaceNielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Kantar MarketplaceNielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kantar MarketplaceNielsen Digital Ads Ratings
Top Pros

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Top Cons

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Best Alternatives
Kantar MarketplaceNielsen Digital Ads Ratings
Small Businesses
TapClicks
TapClicks
Score 10.0 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 10.0 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.3 out of 10
Talkwalker
Talkwalker
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kantar MarketplaceNielsen Digital Ads Ratings
Likelihood to Recommend
7.6
(3 ratings)
8.0
(1 ratings)
User Testimonials
Kantar MarketplaceNielsen Digital Ads Ratings
Likelihood to Recommend
Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros
Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Cons
Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
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Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Alternatives Considered
Kantar
Easy to use, better pricing, deeper understanding.
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Nielsen
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Return on Investment
Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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