6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Attribute Ratings

  • Reputation.com is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.4

Kantar Marketplace

84%
5 Ratings
8.9

Reputation.com

89%
8 Ratings

Likelihood to Recommend

Kantar

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Reputation

I think Reputation.com is best suited for enterprise applications where you want big-picture results plus the ability to drill-down to specific locations. It is a good solution where you want to consolidate vendors as they have multiple components. Of course, certain components are more of a core competency for them than others. But in general, it's a strong solution.
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Pros

Kantar

  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Reputation

  • Streamlines reviews across multiple platforms
  • Makes answering reviews/surveys easy across multiple platforms
  • Assists with management of consistent information across online listings
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Cons

Kantar

  • A bit more education and training to better utilize the tool.
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Reputation

  • better responses that are more unique
  • would love to be notified as soon as the review comes in also
  • publish our responses for us
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Pricing Details

Kantar Marketplace

Starting Price

Editions & Modules

Kantar Marketplace editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Reputation.com

    Starting Price

    Editions & Modules

    Reputation.com editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      Kantar

      A fantastic tool, Kantar Marketplace provides excellent customer service, is creative, and has reliable ability to forecast your company's sales and brand growth.
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      Reputation

      Reputation.com has a better price point. Reputation has other tools that made us choose them over Binary Fountain. There is another company, although the name escapes me, that has similar services to Reputation, but they put a large focus on Yelp and Apple Maps, as opposed to Reputation who puts an emphasis on Google and Google maps.
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      Return on Investment

      Kantar

      • The ability to scale our business based on real customer insights.
      • The ability to focus hiring on where our growth path is leading us.
      • The ability to create new business development opportunities based on real-world data and analytics.
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      Reputation

      • Update clientele about important information
      • Available metrics to improve post qualities
      • Daily failures results in less usage due to trust issues
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