Kentico Xperience vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kentico Xperience
Score 7.2 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Kentico XperienceAdobe Marketo Engage
Editions & Modules
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
No answers on this topic
Offerings
Pricing Offerings
Kentico XperienceAdobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Kentico XperienceAdobe Marketo Engage
Top Pros
Top Cons
Features
Kentico XperienceAdobe Marketo Engage
Security
Comparison of Security features of Product A and Product B
Kentico Xperience
7.1
24 Ratings
12% below category average
Adobe Marketo Engage
-
Ratings
Role-based user permissions7.124 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kentico Xperience
7.5
21 Ratings
7% below category average
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
API8.020 Ratings8.5807 Ratings
Internationalization / multi-language7.018 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.5685 Ratings
Customizability00 Ratings7.9831 Ratings
Integration with Salesforce.com00 Ratings9.1808 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.6271 Ratings
Integration with SugarCRM00 Ratings8.2173 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kentico Xperience
7.0
25 Ratings
8% below category average
Adobe Marketo Engage
-
Ratings
WYSIWYG editor8.024 Ratings00 Ratings
Code quality / cleanliness7.125 Ratings00 Ratings
Admin section7.225 Ratings00 Ratings
Page templates7.125 Ratings00 Ratings
Library of website themes5.812 Ratings00 Ratings
Mobile optimization / responsive design8.023 Ratings00 Ratings
Publishing workflow6.224 Ratings00 Ratings
Form generator7.024 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kentico Xperience
6.9
25 Ratings
3% below category average
Adobe Marketo Engage
-
Ratings
Content taxonomy6.324 Ratings00 Ratings
SEO support7.224 Ratings00 Ratings
Bulk management5.124 Ratings00 Ratings
Availability / breadth of extensions7.924 Ratings00 Ratings
Community / comment management7.923 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Kentico Xperience
-
Ratings
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
WYSIWYG email editor00 Ratings7.5888 Ratings
Dynamic content00 Ratings7.6865 Ratings
Ability to test dynamic content00 Ratings7.8843 Ratings
Landing pages00 Ratings8.1905 Ratings
A/B testing00 Ratings7.9891 Ratings
Mobile optimization00 Ratings7.8863 Ratings
Email deliverability reporting00 Ratings8.1947 Ratings
List management00 Ratings8.8944 Ratings
Triggered drip sequences00 Ratings9.0854 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Kentico Xperience
-
Ratings
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Lead nurturing automation00 Ratings8.8922 Ratings
Lead scoring and grading00 Ratings8.8897 Ratings
Data quality management00 Ratings8.7895 Ratings
Automated sales alerts and tasks00 Ratings8.7850 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Kentico Xperience
-
Ratings
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Calendaring00 Ratings7.5708 Ratings
Event/webinar marketing00 Ratings8.3836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Kentico Xperience
-
Ratings
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.5536 Ratings
Social profile integration00 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Kentico Xperience
-
Ratings
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Dashboards00 Ratings7.3891 Ratings
Standard reports00 Ratings7.8929 Ratings
Custom reports00 Ratings7.4884 Ratings
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Kentico XperienceAdobe Marketo Engage
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Score 7.7 out of 10
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Vbout
Score 9.4 out of 10
Medium-sized Companies
Tridion
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Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
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Score 9.3 out of 10
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User Ratings
Kentico XperienceAdobe Marketo Engage
Likelihood to Recommend
9.0
(44 ratings)
8.5
(1129 ratings)
Likelihood to Renew
9.1
(22 ratings)
9.0
(146 ratings)
Usability
9.0
(3 ratings)
8.0
(98 ratings)
Availability
-
(0 ratings)
9.0
(25 ratings)
Performance
-
(0 ratings)
9.0
(30 ratings)
Support Rating
9.1
(4 ratings)
8.8
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
6.7
(29 ratings)
Implementation Rating
10.0
(1 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
1.8
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
9.1
(1 ratings)
8.2
(7 ratings)
Vendor pre-sale
9.1
(1 ratings)
8.2
(6 ratings)
User Testimonials
Kentico XperienceAdobe Marketo Engage
Likelihood to Recommend
Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
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Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
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Pros
Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
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Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Cons
Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
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Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
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Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
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Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
Kentico software
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Kentico software
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Kentico software
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Kentico software
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
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Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
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Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Contract Terms and Pricing Model
Kentico software
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
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Scalability
Kentico software
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Kentico Xperience Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise