Kevel vs. Rakuten Advertising

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).

Incentivized

Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.

Incentivized

• More personable team that can address customizations needed to the product.
• Easy to use interface.
• Frequent product updates with notifications via email.
• Well documented API.

Incentivized

• Setup is also very easy. on-time payments and responsive support
• They make sure to offer means to the difficulties of each entrepreneur.

• User interface could be faster to load.

Incentivized

• Analytics could be more graphical instead of just a bunch on tables with numbers.
• After sale services can be improved to take detailed customer feedback.
• More options to customize currently available marketing solutions.

Incentivized

Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.

Incentivized

Rakuten has more features and when it comes to pricing, Rakuten Advertising is really worth its price because of its functionality and also the customer/client support is superb!

Incentivized

• Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

Incentivized

• Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended
• If a product has a good approval, it will give you more chances to get sales through the system