KeywordSpy vs. Matrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KeywordSpy
Score 8.8 out of 10
N/A
N/AN/A
Matrix
Score 6.9 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Pricing
KeywordSpyMatrix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KeywordSpyMatrix
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KeywordSpyMatrix
SEO
Comparison of SEO features of Product A and Product B
KeywordSpy
7.7
1 Ratings
0% above category average
Matrix
10.0
1 Ratings
26% above category average
Keyword analysis9.01 Ratings10.01 Ratings
Backlink management5.01 Ratings00 Ratings
SERP ranking tracking9.01 Ratings00 Ratings
Page grader4.01 Ratings00 Ratings
Competitive analysis9.01 Ratings10.01 Ratings
Site audit / diagnostics9.01 Ratings10.01 Ratings
Task management9.01 Ratings10.01 Ratings
Site recommendations00 Ratings10.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
KeywordSpy
6.0
1 Ratings
23% below category average
Matrix
8.3
2 Ratings
9% above category average
Local SEO9.01 Ratings5.01 Ratings
Social SEO3.01 Ratings10.02 Ratings
Mobile SEO3.01 Ratings10.02 Ratings
Global SEO9.01 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
KeywordSpy
8.0
1 Ratings
4% below category average
Matrix
10.0
2 Ratings
18% above category average
Multi-domain support9.01 Ratings10.02 Ratings
Integration with web analytics tools7.01 Ratings10.01 Ratings
Best Alternatives
KeywordSpyMatrix
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 9.4 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 9.4 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeywordSpyMatrix
Likelihood to Recommend
9.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
KeywordSpyMatrix
Likelihood to Recommend
KeywordSpy
KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
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Insequent, Inc
I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
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Pros
KeywordSpy
  • track and give details on specified Keyword
  • Determine competitors within a specified Keyword
  • Advise other keyword competitors may be targeting
  • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
  • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
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Insequent, Inc
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
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Cons
KeywordSpy
  • Broaden its user access
  • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
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Insequent, Inc
  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
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Alternatives Considered
KeywordSpy
Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
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Insequent, Inc
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
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Return on Investment
KeywordSpy
  • Can get pricey because of its pricing model
  • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
  • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
  • Allows you to track keyword and domains and therefore a time saver
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Insequent, Inc
  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
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ScreenShots