Khoros CX Insights vs. LiftIgniter Real-time Personalization Platform

There are many ways in which to see information and this is great, the issue is the quality of the information. We are lacking sources. Everything is biased to Twitter and this does not portray a reasonable amount of information to make decisions.

Incentivized

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• Getting info from LinkedIn.
• Getting info from web pages.
• Getting info from newspapers and other articles.
• Getting info from more platforms.

Incentivized

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

Khoros is missing to analyze more sources for information. Search bar is great.

Incentivized

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations