Top Rated
109 Ratings
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Score 8 out of 101

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
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Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
9.1

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
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Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • Based on the feedback I receive from our global marketing communications team I would say analytics could be improved. However, I have tried to get our team to upgrade to the Intelligence package which would be a better fit for us and we would get more out of. As part of that package, analytics are enhanced.
  • When editing posts, it would be great to have a button to quickly reschedule a post rather than having to open the entire post up. Unless there already is and I just don't know :)
Angel Soria, MBA profile photo

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
No photo available

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 24 answers
Spredfast is an intuitive and user-friendly tool. They did well on aesthetics too!
Angel Soria, MBA profile photo

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
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Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 26 answers
The coaching team is fantastic! Customer service, when we have issues, could be a little faster but they have been able to help.
Nikki Harmon profile photo

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada profile photo

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins profile photo

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily
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Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
No photo available

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

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