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Top Rated
130 Ratings
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Top Rated
1774 Ratings

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings
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Score 7.9 out of 100

Marketo

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Top Rated
1774 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill | TrustRadius Reviewer

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Marketo
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Marketo
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Marketo
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
Marketo
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Marketo

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Marketo
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Marketo
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Marketo
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Marketo
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Marketo

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Marketo
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Marketo
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Marketo
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Marketo

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Marketo
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Marketo
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Marketo
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Marketo
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Marketo

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Marketo
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Marketo
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Marketo
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Marketo
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Marketo
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Marketo
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
5.5
Marketo
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
5.9
Marketo

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Marketo
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Marketo
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Marketo
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Marketo

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Marketo
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Marketo
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Marketo

Email & Online Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.6
WYSIWYG email editor
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.1
Dynamic content
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.5
Ability to test dynamic content
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.4
Landing pages
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.0
A/B testing
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.2
Mobile optimization
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.1
Email deliverability
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.2
List management
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.4
Triggered drip sequences
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.2

Lead Management

Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.0
Lead nurturing
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.2
Lead scoring and grading
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.2
Data quality management
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.8
Automated sales alerts and tasks
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.9

Campaign Management

Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.2
Calendaring
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.6
Event/webinar marketing
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.8

Social Media Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.5
Social sharing and campaigns
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.5
Social profile integration
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.5

Reporting & Analytics

Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.0
Dashboards
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.9
Standard reports
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.1
Custom reports
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.0

Platform & Infrastructure

Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.2
API
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.8
Role-based workflow & approvals
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.5
Customizability
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
7.4
Integration with Salesforce.com
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
8.1
Integration with Microsoft Dynamics CRM
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.4
Integration with SugarCRM
Khoros Marketing (Formerly Spredfast + Lithium)
Marketo
6.0

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA | TrustRadius Reviewer

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon | TrustRadius Reviewer

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly | TrustRadius Reviewer

Marketo

Marketo 8.0
Based on 145 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Marketo

Marketo 7.7
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
Anonymous | TrustRadius Reviewer

Marketo

Marketo 8.3
Based on 23 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.9
Based on 28 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan | TrustRadius Reviewer

Marketo

Marketo 7.2
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.0
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 3.8
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.6
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada | TrustRadius Reviewer

Marketo

Marketo 7.1
Based on 36 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins | TrustRadius Reviewer

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo | TrustRadius Reviewer

Marketo

Marketo 7.9
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart | TrustRadius Reviewer

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Screenshots

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Additional Pricing Details

Marketo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Edition
Spark$8951
Standard$1,7951
Select$3,1951
  1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Rating Summary

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Marketo
8.0

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Marketo
8.0

Usability

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Marketo
7.7

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)
10.0
Marketo
8.3

Performance

Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Marketo
7.9

Support

Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Marketo
7.2

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Marketo
7.0

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Marketo
3.8

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Marketo
7.1

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Marketo
7.9

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