Khoros Marketing vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Percolate, now part of Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
Khoros MarketingPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros MarketingPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Khoros MarketingPercolate, now part of Seismic
Considered Both Products
Khoros Marketing
Chose Khoros Marketing
Percolate and Curalate both offer similar features as Khoros. We ended up selecting Khoros again because we were already familiar with how it worked, didn't have any major issues with it in the past, and saw no reason to discontinue our partnership with the platform in order to …
Chose Khoros Marketing
I was not involved in the selection process for Khoros Marketing. However, it serves the needs of our business and compares well with other products used in the organization.
Chose Khoros Marketing
When going through the evaluation, Khoros met all the buckets and pain points we had. The implementation and learning to use the tool were very smooth.
Chose Khoros Marketing
I think Khoros and Sprinklr are the two top tools from my evaluations in this role and in my previous role at Mattel.
Chose Khoros Marketing
While each platform has its pros and cons, Khoros takes the cake when it comes to providing a quality user workflow. Khoros' success managers will listen to your current workflow, whatever madness it contains, and make suggestions on the best route that you should take moving …
Percolate, now part of Seismic
Chose Percolate, now part of Seismic
The free version of Hootsuite does not support the approval process so that did not work for our organization. Percolate was much more user friendly than Spredfast, has a more streamlined calendar view, and has more reporting features for data analysis. The approval workflow …
Top Pros
Top Cons
Features
Khoros MarketingPercolate, now part of Seismic
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.4
117 Ratings
18% below category average
Percolate, now part of Seismic
-
Ratings
Boolean keyword searches7.290 Ratings00 Ratings
Filtering out noise/spam5.999 Ratings00 Ratings
Sentiment analysis6.889 Ratings00 Ratings
Broad channel coverage5.8111 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
148 Ratings
8% below category average
Percolate, now part of Seismic
-
Ratings
Content planning and scheduling8.4146 Ratings00 Ratings
Audience targeting7.2112 Ratings00 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4130 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
113 Ratings
7% below category average
Percolate, now part of Seismic
-
Ratings
Automated routing and prioritization7.290 Ratings00 Ratings
Customer interaction histories7.7103 Ratings00 Ratings
Bulk actions7.494 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.0
103 Ratings
9% below category average
Percolate, now part of Seismic
-
Ratings
Lead generation6.747 Ratings00 Ratings
Content marketing6.686 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.790 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
147 Ratings
11% below category average
Percolate, now part of Seismic
-
Ratings
Twitter7.7138 Ratings00 Ratings
Facebook7.9143 Ratings00 Ratings
LinkedIn7.5105 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.3132 Ratings00 Ratings
Pinterest6.346 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
10% below category average
Percolate, now part of Seismic
-
Ratings
Campaign success analytics8.0121 Ratings00 Ratings
Real-time tracking6.6120 Ratings00 Ratings
Competitor analysis6.777 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.1
136 Ratings
29% below category average
Percolate, now part of Seismic
-
Ratings
Role-based user permissions & privileges6.4132 Ratings00 Ratings
Mobile access5.8112 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Khoros Marketing
-
Ratings
Percolate, now part of Seismic
8.6
12 Ratings
6% above category average
Ideation00 Ratings8.610 Ratings
Approval workflows00 Ratings8.612 Ratings
Content collaboration00 Ratings8.110 Ratings
Content calendar00 Ratings8.512 Ratings
Network for content licensing/production00 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Khoros Marketing
-
Ratings
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Content hub00 Ratings7.611 Ratings
Content distribution00 Ratings8.611 Ratings
Content promotion00 Ratings9.09 Ratings
Content automation00 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Khoros Marketing
-
Ratings
Percolate, now part of Seismic
9.4
12 Ratings
19% above category average
Closed-loop tracking and reporting00 Ratings9.110 Ratings
Content performance analytics00 Ratings10.012 Ratings
Campaign optimization dashboard00 Ratings9.12 Ratings
Best Alternatives
Khoros MarketingPercolate, now part of Seismic
Small Businesses
Publer
Publer
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingPercolate, now part of Seismic
Likelihood to Recommend
8.0
(184 ratings)
8.5
(13 ratings)
Likelihood to Renew
8.9
(34 ratings)
10.0
(2 ratings)
Usability
8.9
(29 ratings)
-
(0 ratings)
Availability
9.7
(11 ratings)
-
(0 ratings)
Performance
8.0
(8 ratings)
-
(0 ratings)
Support Rating
8.0
(31 ratings)
-
(0 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
9.0
(1 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(122 ratings)
-
(0 ratings)
User Testimonials
Khoros MarketingPercolate, now part of Seismic
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Read full review
Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Read full review
Discontinued Products
No answers on this topic
Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Discontinued Products
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Read full review
Discontinued Products
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
Read full review
Discontinued Products
No answers on this topic
In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Read full review
Discontinued Products
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Read full review
Discontinued Products
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Read full review
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Read full review
Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
Read full review
Discontinued Products
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Read full review
ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar