Khoros Marketing vs. Sprinklr Service

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Sprinklr Service
Score 8.0 out of 10
N/A
Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers real-time actionable & scalable insights. Sprinklr Service – Enables customers to interact with a brand on their preferred channel for a consistent brand experience. Empowers agents with unified/360 customer view and…
$249
per month per seat
Pricing
Khoros MarketingSprinklr Service
Editions & Modules
No answers on this topic
Sprinklr Service Self-Serve Plan
$249
Per month (billed annually) per seat
Sprinklr Service Enterprise Plan
Contact Us
Per month (billed annually) per seat
Offerings
Pricing Offerings
Khoros MarketingSprinklr Service
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsOmnichannel Automation, AI and Insights Reporting
More Pricing Information
Community Pulse
Khoros MarketingSprinklr Service
Top Pros
Top Cons
Features
Khoros MarketingSprinklr Service
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.4
117 Ratings
18% below category average
Sprinklr Service
-
Ratings
Boolean keyword searches7.290 Ratings00 Ratings
Filtering out noise/spam5.899 Ratings00 Ratings
Sentiment analysis6.889 Ratings00 Ratings
Broad channel coverage5.6111 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
148 Ratings
9% below category average
Sprinklr Service
-
Ratings
Content planning and scheduling8.4146 Ratings00 Ratings
Audience targeting7.2112 Ratings00 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4130 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
113 Ratings
8% below category average
Sprinklr Service
-
Ratings
Automated routing and prioritization7.390 Ratings00 Ratings
Customer interaction histories7.7103 Ratings00 Ratings
Bulk actions7.594 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.0
103 Ratings
9% below category average
Sprinklr Service
-
Ratings
Lead generation6.747 Ratings00 Ratings
Content marketing6.586 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.790 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
147 Ratings
11% below category average
Sprinklr Service
-
Ratings
Twitter7.7138 Ratings00 Ratings
Facebook7.9143 Ratings00 Ratings
LinkedIn7.4105 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.4132 Ratings00 Ratings
Pinterest6.246 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
10% below category average
Sprinklr Service
-
Ratings
Campaign success analytics8.0121 Ratings00 Ratings
Real-time tracking6.5120 Ratings00 Ratings
Competitor analysis6.777 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.0
136 Ratings
30% below category average
Sprinklr Service
-
Ratings
Role-based user permissions & privileges6.3132 Ratings00 Ratings
Mobile access5.7112 Ratings00 Ratings
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Khoros Marketing
-
Ratings
Sprinklr Service
8.7
1 Ratings
4% above category average
Agent dashboard00 Ratings8.01 Ratings
Validate callers00 Ratings8.01 Ratings
Outbound response00 Ratings8.01 Ratings
Call forwarding00 Ratings8.01 Ratings
Click-to-call (CTC)00 Ratings8.01 Ratings
Warm transfer00 Ratings9.01 Ratings
Predictive dialing00 Ratings9.01 Ratings
Interactive voice response00 Ratings10.01 Ratings
REST APIs00 Ratings9.01 Ratings
Call scripts00 Ratings9.01 Ratings
Call tracking00 Ratings9.01 Ratings
Multichannel integration00 Ratings9.01 Ratings
CRM software integration00 Ratings9.01 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Khoros Marketing
-
Ratings
Sprinklr Service
9.9
1 Ratings
18% above category average
Inbound call routing00 Ratings10.01 Ratings
Omnichannel inbound routing00 Ratings10.01 Ratings
Recording00 Ratings10.01 Ratings
Quality management00 Ratings10.01 Ratings
Call analytics00 Ratings10.01 Ratings
Historical reporting00 Ratings10.01 Ratings
Live reporting00 Ratings10.01 Ratings
Customer surveys00 Ratings10.01 Ratings
Customer interaction analytics00 Ratings9.01 Ratings
Best Alternatives
Khoros MarketingSprinklr Service
Small Businesses
Publer
Publer
Score 9.8 out of 10
CloudTalk
CloudTalk
Score 9.5 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingSprinklr Service
Likelihood to Recommend
8.0
(184 ratings)
8.5
(25 ratings)
Likelihood to Renew
8.9
(34 ratings)
7.5
(7 ratings)
Usability
8.9
(29 ratings)
8.0
(3 ratings)
Availability
9.7
(11 ratings)
9.9
(3 ratings)
Performance
8.0
(8 ratings)
9.9
(3 ratings)
Support Rating
8.0
(31 ratings)
9.1
(10 ratings)
In-Person Training
8.9
(7 ratings)
10.0
(1 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
9.0
(2 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(122 ratings)
-
(0 ratings)
User Testimonials
Khoros MarketingSprinklr Service
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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Sprinklr
Sprinklr Modern Care is great when paired with a chatbot or with larger, more complex teams that have varied skill sets or languages. It is also great for smaller, niche focus teams as it provides the majority of what all organizations will require from routing, to case assignment to governance and reporting
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
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Sprinklr
  • Merge topics: I work for a TV show website and TV fans often write in asking the same questions (ie: How do I watch a show? Has ____ been canceled? etc). The ability to merge duplicate questions to one master FAQ topic allows managers to keep our community organized, keep track of how many people have the same question, and save time that would otherwise be spent replying to each person individually.
  • Multiple management seats/levels: Sprinklr Modern Care allows managers to delegate community management tasks to interns and moderators by giving them access to certain features of our forum without giving them "full control" of our account.
  • Official responses: We're able to make sure our employee responses don't get lost in the shuffle of busy conversation on our forums by marking certain responses as "official." This adds a special badge to important replies and pins them to the top, so users can more easily access the most relevant/accurate response to the issue they're reporting or question they're asking.
  • Easy moderator sorting/view: The manager console allows community managers to customize the way they view the forum, and therefore more easily spot high-priority items. Sort by post date, number of replies on a topic, or filter posts to view topics that have not yet been addressed by an employee to make sure nothing slips through the cracks.
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Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Sprinklr
  • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
  • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
  • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Sprinklr
The biggest reason we renewed, and kept up with Sprinklr Modern Care is because it is an active community and there is customer buy-in already. They continue to update and improve the product, but more importantly, the customers are using it. It's easy to switch products when it's not an active component in your daily structure, but switching and migrating the data or providing alternatives becomes difficult when customers have grown accustomed to a specific experience. As long as they continue to improve the available features and the community stays active, renewed use will continue.
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Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Sprinklr
I've spent year designing products so I'm a tough judge when it comes to other solutions. It's clear that Sprinklr Modern Care was designed for the average online consumer with a very user friendly interface. They have made improvements to the admin tools to make that area of the product easier to use as well.
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Sprinklr
No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
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Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Sprinklr
Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
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Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Sprinklr
I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Sprinklr
Our customer support team went through in-person training. I am not unable to rate.
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Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Sprinklr
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Sprinklr
Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Sprinklr
First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Sprinklr
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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Sprinklr
  • Improved self-support. Many customers are able to find answers to their questions without even posting to our community
  • Excellent peer support. Our customers excel at helping each other. We are lucky to have community members who are experts at our product and many of them are generous with their time and assist newcomers before our community managers are able to!
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ScreenShots