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Top Rated
279 Ratings
Top Rated
109 Ratings
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Score 8 out of 101

Sprout Social

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Top Rated
279 Ratings
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Score 8 out of 101

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Sprout Social

It is truly a great platform for anyone trying to manage more than three social platforms at a time. I don't think it's worth purchasing for less than three social platforms because of its lack of ROI accountability. I wish it had a built-in tool that could create short links that could then be tracked in the application. Right now it relies on bit.ly and I have to go to an outside site to track links posted.
Stephanie MacMillan profile photo

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprout Social
6.8
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Sprout Social
7.7
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Sprout Social
7.3
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Sprout Social
5.5
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprout Social
6.9

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprout Social
8.1
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Sprout Social
8.2
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprout Social
8.1
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Sprout Social
7.8
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Sprout Social
8.4

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprout Social
7.4
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprout Social
6.3
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprout Social
8.5
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprout Social
7.3

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Sprout Social
7.0
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Sprout Social
6.5
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprout Social
8.1
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprout Social
6.2
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprout Social
7.2

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprout Social
7.9
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Sprout Social
9.1
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
Sprout Social
8.3
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprout Social
7.5
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprout Social
6.9
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprout Social
7.7
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
8.0
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprout Social
8.0

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprout Social
8.3
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprout Social
8.2
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Sprout Social
8.9
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprout Social
7.8

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprout Social
8.0
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprout Social
9.0
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprout Social
6.9

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Sprout Social

  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
Jennifer Wagner profile photo

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • We wish Spredfast would maintain at least 24 months of data so that we can properly calculate YoY performance figures.
Garrett Estrada profile photo

Sprout Social

  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.
Jennifer Wagner profile photo

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
There are still plenty of things I would like Spredfast to do for us as a company. I have listed quite a few of these things.
Kristen Kaweck profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner profile photo

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
As a novice user, I was able to navigate Sprout Social very well, especially in regards to how I was required to use it for the company in which I worked for at the time. It was easy to understand and use. I generally did not have any problems.
Jennifer Wagner profile photo

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
No photo available

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No photo available

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 26 answers
The support staff is always available and when there is more time or information needed they do not hesitate to advise and update you as soon as possible, whether it be via email and/ or a courtesy call. They are a proactive support staff as each encounter I have had, a member of the staff would advise of additional avenues for research and data reporting in regards to Intelligence.
Latasha Howard profile photo

Sprout Social

Sprout Social 9.2
Based on 12 answers
The support is always there, almost instant. Whenever I start my live chat support session the answer is there.
Valentin Vesa profile photo

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
Free training webcasts are offered regularly.
No photo available

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
We worked directly with the early team to get the software up and running
No photo available

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Sprout Social

The intuitive use, price, visual reporting and ability to easily expand plans and features is a total win
Valentin Vesa profile photo

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
We have a gargantuan organization that comprises 112 distinct social media accounts. Spredfast has allowed us to manage all of these seamlessly and efficiently
Garrett Estrada profile photo

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
No photo available

Sprout Social

  • Cut down budget for having multiple persons on specific digital venues
  • Better employer branding as we manage all of our job offers through Facebook too
  • Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
Valentin Vesa profile photo

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison