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Top Rated
130 Ratings
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Top Rated
301 Ratings

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings
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Score 7.3 out of 101

Sprout Social

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Top Rated
301 Ratings
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Score 8 out of 101

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified profile photo

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Sprout Social
7.7
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sprout Social
8.0
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
5.8
Sprout Social
6.9
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
5.1
Sprout Social
7.2
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Sprout Social
8.7

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Sprout Social
7.8
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprout Social
7.9
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sprout Social
7.8
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Sprout Social
7.6
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
7.8

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Sprout Social
7.8
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Sprout Social
8.0
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sprout Social
8.1
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Sprout Social
7.4

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Sprout Social
7.2
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.3
Sprout Social
6.9
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
8.5
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprout Social
6.2
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
7.2

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Sprout Social
8.0
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprout Social
9.0
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprout Social
8.5
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
6.3
Sprout Social
7.9
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprout Social
6.4
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprout Social
8.0
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
5.8
Sprout Social
8.3
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprout Social
8.0

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprout Social
8.0
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Sprout Social
8.1
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Sprout Social
8.6
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
7.4

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sprout Social
8.1
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
8.7
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
6.0
Sprout Social
7.5

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA profile photo

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier profile photo

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon profile photo

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V profile photo

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner profile photo

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard profile photo

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
No photo available

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager
No photo available

Sprout Social

Sprout Social 8.0
Based on 7 answers
No answer on this topic is available.

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.7
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan profile photo

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano profile photo

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.7
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada profile photo

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins profile photo

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack profile photo

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo profile photo

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart profile photo

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan profile photo

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprout Social
7.9

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprout Social
6.2

Usability

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprout Social
5.5

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)
10.0
Sprout Social
7.7

Performance

Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Sprout Social
8.0

Support

Khoros Marketing (Formerly Spredfast + Lithium)
8.7
Sprout Social
3.0

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Sprout Social

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprout Social
7.3

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)
8.7
Sprout Social
8.9

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Sprout Social

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