Khoros Marketing vs. Tagger

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.8 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Tagger
Score 9.9 out of 10
N/A
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.N/A
Pricing
Khoros MarketingTagger
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros MarketingTagger
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
Khoros MarketingTagger
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.5
116 Ratings
18% below category average
Tagger
-
Ratings
Boolean keyword searches7.289 Ratings00 Ratings
Filtering out noise/spam6.098 Ratings00 Ratings
Sentiment analysis6.888 Ratings00 Ratings
Broad channel coverage6.1110 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
147 Ratings
9% below category average
Tagger
-
Ratings
Content planning and scheduling8.5145 Ratings00 Ratings
Audience targeting7.3111 Ratings00 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4129 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
112 Ratings
8% below category average
Tagger
-
Ratings
Automated routing and prioritization7.289 Ratings00 Ratings
Customer interaction histories7.7102 Ratings00 Ratings
Bulk actions7.494 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.1
103 Ratings
8% below category average
Tagger
-
Ratings
Lead generation6.847 Ratings00 Ratings
Content marketing6.886 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.790 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
146 Ratings
11% below category average
Tagger
-
Ratings
Twitter7.7137 Ratings00 Ratings
Facebook7.9142 Ratings00 Ratings
LinkedIn7.5105 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.3131 Ratings00 Ratings
Pinterest6.346 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
10% below category average
Tagger
-
Ratings
Campaign success analytics8.0121 Ratings00 Ratings
Real-time tracking6.7120 Ratings00 Ratings
Competitor analysis6.677 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.2
135 Ratings
27% below category average
Tagger
-
Ratings
Role-based user permissions & privileges6.6131 Ratings00 Ratings
Mobile access5.9111 Ratings00 Ratings
Best Alternatives
Khoros MarketingTagger
Small Businesses
Conte.ai
Conte.ai
Score 1.7 out of 10
Mention
Mention
Score 9.3 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Mention
Mention
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Meltwater
Meltwater
Score 6.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingTagger
Likelihood to Recommend
8.0
(182 ratings)
8.6
(3 ratings)
Likelihood to Renew
8.9
(34 ratings)
-
(0 ratings)
Usability
8.9
(29 ratings)
-
(0 ratings)
Availability
9.7
(11 ratings)
-
(0 ratings)
Performance
8.0
(8 ratings)
-
(0 ratings)
Support Rating
8.0
(31 ratings)
-
(0 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
-
(0 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(120 ratings)
-
(0 ratings)
User Testimonials
Khoros MarketingTagger
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
Tagger
I might want to find in Tagger a similar report where they show
the after-effects of a few or other influencers when the relegated errands are
done, this could help us in further developing dynamically for our publicizing
efforts doubtlessly getting a considerably more exact outcome.
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Tagger
  • User-Friendly Platform
  • Great Customer Support
  • Enables Collaboration
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Tagger
  • Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
  • I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
  • It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
Tagger
No answers on this topic
Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Read full review
Tagger
No answers on this topic
Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Tagger
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Read full review
Tagger
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
Read full review
Tagger
No answers on this topic
In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Read full review
Tagger
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Read full review
Tagger
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Read full review
Tagger
No answers on this topic
Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Tagger
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
Read full review
Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
Read full review
Tagger
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
Tagger
  • With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
Read full review
ScreenShots