Khoros Marketing vs. UpContent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.8 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
UpContent
Score 10.0 out of 10
N/A
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most recent is seen first Relevance - sorts content so what's most relevant to the topic is seen first Shareability - uses psychological…
$0
1 Topic
Pricing
Khoros MarketingUpContent
Editions & Modules
No answers on this topic
Free
$0
1 Topic
Starter
$7/Month
3 Topics
Engager
$19/Month
10 Topics
Leader
$45/Month
25 Topics
Offerings
Pricing Offerings
Khoros MarketingUpContent
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Khoros MarketingUpContent
Top Pros
Top Cons
Features
Khoros MarketingUpContent
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.5
116 Ratings
18% below category average
UpContent
-
Ratings
Boolean keyword searches7.289 Ratings00 Ratings
Filtering out noise/spam6.098 Ratings00 Ratings
Sentiment analysis6.888 Ratings00 Ratings
Broad channel coverage6.1110 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
147 Ratings
9% below category average
UpContent
-
Ratings
Content planning and scheduling8.5145 Ratings00 Ratings
Audience targeting7.3111 Ratings00 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4129 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
112 Ratings
8% below category average
UpContent
-
Ratings
Automated routing and prioritization7.289 Ratings00 Ratings
Customer interaction histories7.7102 Ratings00 Ratings
Bulk actions7.494 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.1
103 Ratings
8% below category average
UpContent
-
Ratings
Lead generation6.847 Ratings00 Ratings
Content marketing6.886 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.790 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
146 Ratings
11% below category average
UpContent
-
Ratings
Twitter7.7137 Ratings00 Ratings
Facebook7.9142 Ratings00 Ratings
LinkedIn7.5105 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.3131 Ratings00 Ratings
Pinterest6.346 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
10% below category average
UpContent
-
Ratings
Campaign success analytics8.0121 Ratings00 Ratings
Real-time tracking6.7120 Ratings00 Ratings
Competitor analysis6.677 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.2
135 Ratings
27% below category average
UpContent
-
Ratings
Role-based user permissions & privileges6.6131 Ratings00 Ratings
Mobile access5.9111 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Khoros Marketing
-
Ratings
UpContent
9.5
1 Ratings
15% above category average
Content hub00 Ratings10.01 Ratings
Content distribution00 Ratings9.01 Ratings
Content promotion00 Ratings9.01 Ratings
Content automation00 Ratings10.01 Ratings
Best Alternatives
Khoros MarketingUpContent
Small Businesses
Conte.ai
Conte.ai
Score 1.7 out of 10
Vyond
Vyond
Score 8.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Vyond
Vyond
Score 8.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Vyond
Vyond
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingUpContent
Likelihood to Recommend
8.0
(182 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.9
(34 ratings)
-
(0 ratings)
Usability
8.9
(29 ratings)
-
(0 ratings)
Availability
9.7
(11 ratings)
-
(0 ratings)
Performance
8.0
(8 ratings)
-
(0 ratings)
Support Rating
8.0
(31 ratings)
-
(0 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
-
(0 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(120 ratings)
-
(0 ratings)
User Testimonials
Khoros MarketingUpContent
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
Community Elf
UpContent is effective for helping you:
  • Gather information several different content sources
  • Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
  • Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.
I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Community Elf
  • Organize content from multiple sources
  • Helps you leverage curated content more easily for use on social media
  • Allows you to quickly share articles with your audience that you think will resonate with them
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Community Elf
  • I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Community Elf
No answers on this topic
Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Community Elf
No answers on this topic
Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Community Elf
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Community Elf
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Community Elf
No answers on this topic
In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Community Elf
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Community Elf
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Community Elf
No answers on this topic
Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Community Elf
Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Community Elf
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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Community Elf
  • We are able to gain efficiency in our social media efforts
  • Improve productivity when it comes to developing newsletters
  • Help us build our thought leadership with curated content
Read full review
ScreenShots

UpContent Screenshots

Screenshot of UpContent's search results page - 3 columns.