Khoros Marketing vs. vidIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
vidIQ
Score 9.6 out of 10
N/A
vidIQ is a YouTube audience development and management suite that helps brands and agencies grow their views and subscribers, from the company of the same name in San Franciso. vidIQ's solution assists YouTube Marketers through their workflows, including uploading their videos at the best time of day, connecting brands with their top influencers, YouTube SEO, monitoring viewer and engagement analytics across Twitter and Facebook, bulk description editing, comment moderation, and Facebook fan…
$7.50
per month
Pricing
Khoros MarketingvidIQ
Editions & Modules
No answers on this topic
Pro
$7.50
per month
Boost
$39
per month
Boost+
$415
per month
Offerings
Pricing Offerings
Khoros MarketingvidIQ
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
Khoros MarketingvidIQ
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.5
116 Ratings
18% below category average
vidIQ
-
Ratings
Boolean keyword searches7.289 Ratings00 Ratings
Filtering out noise/spam6.098 Ratings00 Ratings
Sentiment analysis6.888 Ratings00 Ratings
Broad channel coverage6.0110 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
148 Ratings
9% below category average
vidIQ
-
Ratings
Content planning and scheduling8.5146 Ratings00 Ratings
Audience targeting7.3112 Ratings00 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4130 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.5
113 Ratings
8% below category average
vidIQ
-
Ratings
Automated routing and prioritization7.290 Ratings00 Ratings
Customer interaction histories7.7103 Ratings00 Ratings
Bulk actions7.494 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.1
103 Ratings
8% below category average
vidIQ
-
Ratings
Lead generation6.847 Ratings00 Ratings
Content marketing6.786 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.790 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.6
147 Ratings
11% below category average
vidIQ
-
Ratings
Twitter7.7138 Ratings00 Ratings
Facebook7.9143 Ratings00 Ratings
LinkedIn7.5105 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.3132 Ratings00 Ratings
Pinterest6.346 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.1
131 Ratings
11% below category average
vidIQ
-
Ratings
Campaign success analytics8.0121 Ratings00 Ratings
Real-time tracking6.7120 Ratings00 Ratings
Competitor analysis6.677 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.2
136 Ratings
27% below category average
vidIQ
-
Ratings
Role-based user permissions & privileges6.6132 Ratings00 Ratings
Mobile access5.9112 Ratings00 Ratings
Best Alternatives
Khoros MarketingvidIQ
Small Businesses
Conte.ai
Conte.ai
Score 1.7 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Vyond
Vyond
Score 8.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Vyond
Vyond
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingvidIQ
Likelihood to Recommend
8.0
(183 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.9
(34 ratings)
-
(0 ratings)
Usability
8.9
(29 ratings)
-
(0 ratings)
Availability
9.7
(11 ratings)
-
(0 ratings)
Performance
8.0
(8 ratings)
-
(0 ratings)
Support Rating
8.0
(31 ratings)
-
(0 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
-
(0 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(121 ratings)
-
(0 ratings)
User Testimonials
Khoros MarketingvidIQ
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
vidIQ
It is amazing to see the power of using keywords suggestions from VideoIQ. Our team had a great experience using it and wil definitely recommend it to those who really believe in keywords targeting & optimization
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
vidIQ
  • Youtube Videos Potential reach
  • Videos viewability & SEO
  • Share of voice
  • hashtags tracking
  • keyword tracking & performance evaluation
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
vidIQ
  • Sometimes it stuck while using it and there should be more adjustments and custom reports when it comes to reporting the results
  • Chrome extension is not somehow working properly. happened to me twice and then it was resolved. Annoying when you have to wait
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
vidIQ
No answers on this topic
Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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vidIQ
No answers on this topic
Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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vidIQ
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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vidIQ
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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vidIQ
No answers on this topic
In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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vidIQ
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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vidIQ
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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vidIQ
No answers on this topic
Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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vidIQ
I was told that it will really help you optimizing the video views so i tried it. Results were amazing. I would definitely encourage people who are on brands & media side to really look into it and get benefit out of it
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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vidIQ
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
vidIQ
  • Video views increased organically by using the relevant keywords targeted for relevant audience
  • By using competitors keywords & hashtags, one can really benefit from it.
Read full review
ScreenShots