Khoros Marketing vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Marketing
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule…
$10
per month
Pricing
Khoros MarketingZoho Social
Editions & Modules
No answers on this topic
Standard
$10
per month
Professional
$25
per month
Agency
$200
per month
Agency Plus
$300
per month
Offerings
Pricing Offerings
Khoros MarketingZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month
More Pricing Information
Community Pulse
Khoros MarketingZoho Social
Top Pros
Top Cons
Features
Khoros MarketingZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Marketing
6.8
117 Ratings
13% below category average
Zoho Social
8.7
326 Ratings
11% above category average
Boolean keyword searches7.190 Ratings00 Ratings
Filtering out noise/spam6.899 Ratings00 Ratings
Sentiment analysis6.689 Ratings8.4230 Ratings
Broad channel coverage6.7112 Ratings8.9320 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Marketing
7.3
148 Ratings
9% below category average
Zoho Social
8.5
392 Ratings
6% above category average
Content planning and scheduling8.6146 Ratings9.2390 Ratings
Audience targeting7.2112 Ratings7.8274 Ratings
Content optimization5.05 Ratings8.4322 Ratings
Workflow management8.3130 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Marketing
7.3
113 Ratings
11% below category average
Zoho Social
8.3
318 Ratings
2% above category average
Automated routing and prioritization7.091 Ratings8.1269 Ratings
Customer interaction histories7.8103 Ratings8.4300 Ratings
Bulk actions7.295 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Marketing
7.2
105 Ratings
7% below category average
Zoho Social
8.2
278 Ratings
6% above category average
Lead generation7.249 Ratings8.0203 Ratings
Content marketing6.888 Ratings8.4270 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.692 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Marketing
7.7
147 Ratings
9% below category average
Zoho Social
9.5
385 Ratings
12% above category average
Twitter7.7138 Ratings9.4343 Ratings
Facebook8.0143 Ratings9.6378 Ratings
LinkedIn7.7107 Ratings9.6339 Ratings
Google+9.018 Ratings9.6220 Ratings
Instagram7.1133 Ratings9.3308 Ratings
Pinterest6.746 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Marketing
7.0
132 Ratings
13% below category average
Zoho Social
8.3
318 Ratings
4% above category average
Campaign success analytics7.9122 Ratings7.8316 Ratings
Real-time tracking6.7121 Ratings00 Ratings
Competitor analysis6.378 Ratings8.8190 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Marketing
6.3
137 Ratings
25% below category average
Zoho Social
9.0
341 Ratings
10% above category average
Role-based user permissions & privileges6.7133 Ratings8.7252 Ratings
Mobile access5.9113 Ratings9.3324 Ratings
Best Alternatives
Khoros MarketingZoho Social
Small Businesses
Conte.ai
Conte.ai
Score 2.3 out of 10
Conte.ai
Conte.ai
Score 2.3 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.1 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros MarketingZoho Social
Likelihood to Recommend
8.0
(183 ratings)
9.4
(395 ratings)
Likelihood to Renew
8.9
(34 ratings)
7.9
(12 ratings)
Usability
9.0
(29 ratings)
9.4
(249 ratings)
Availability
9.7
(11 ratings)
8.2
(2 ratings)
Performance
8.0
(8 ratings)
8.2
(3 ratings)
Support Rating
8.0
(31 ratings)
9.2
(220 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
8.2
(1 ratings)
Implementation Rating
7.7
(24 ratings)
8.1
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
5.4
(4 ratings)
3.6
(2 ratings)
Product Scalability
7.4
(121 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Khoros MarketingZoho Social
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
Organizations that are looking to capitalize on multiple social media such as X, Facebook & Instagram can highly benefit from Khoros Marketing. Firms that use WhatsApp Business & Threads won't benefit at all! The UI is quite intuitive and makes publishing much easier as compared to other media management platforms
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Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
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Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
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Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Zoho
A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Zoho
We've never had a problem with availability
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Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Zoho
Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
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Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Zoho
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Zoho
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Zoho
You can use Zoho Social out of the box so there weren't any implementation issues.
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Zoho
You can use it for multiple business sizes.
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Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-Marketing